The Pursuit of Equinox classes at the Fast Company Grill at the Cedar Door highlighted the newest cycling class centered on data tracking during SXSWi. In the class, bikes pedaled by participants sent out data that was visualized on a screen in front of the room. BMF Media produced the Fast Company Grill.
On the opening night of the five-day Tales of the Cocktail festival July 17, William Grant & Sons hosted a party that showcased its portfolio of brands with a variety of installations. The area for Hendrick's Gin included a cannon that poured cocktails from a theater box to the main floor.
During Mercedes-Benz Fashion Week Swim in Miami, Ocean Drive's Sun Covered pool party included an activation from Polaroid. The July 20 event at the Raleigh invited guests to tweet a code in order to get a treat from a vending machine.
Also among the weekend's big-scale parties was the Bootsy Bellows estate, where the logo and slogan of sponsor McDonald's backed a ball pit. The Narrative Group handled media, producing the party with support from ESE Lifestyle.
