
In March, Vogue Eyewear hosted an al fresco party at a private mansion in Los Angeles. In the backyard, beach balls and a gobo of the brand's logo decorated the pool, around which furniture groupings and lanterns hanging from trees created a summery feel.
Photo: Courtesy of Vogue Eyewear

To mark the 25th anniversary of Shark Week, Discovery hosted an event in August 2012 that put sharks in the pool of the Beverly Hilton. The scary fish weren't real, of course, but rather slowly moving projections devised by the planning and production team from Event Eleven.
Photo: Courtesy of Discovery Communications

In addition to the roaming Playboy bunnies, playmates, and scantily clad dancers at Playboy's 2010 Super Bowl party in Miami, performers dressed as mermaids from Zhantra Entertainment swam in the pool and posed for pictures.
Photo: Tony Brown/imijphoto.com for BizBash

During Simon G. Jewelry's launch of its eco-friendly line in 2010, held at the Venetian Resort in Las Vegas, pool performances by women dressed in white costumes doing ballet moves inside huge plastic bubbles floating on the water added drama to the evening. The performers were booked through Best Agency.
Photo: IS Photography/ImagesofVegas.com
Comic-Con International

The sold-out event took place in San Diego for the 45th year July 24-27. Related parties included the Sin City event, which was produced by Chad Hudson Events for the Weinstein Company and Dimension Films. Held at the Hard Rock Hotel, the event featured projections of the film's characters on the surface of the rooftop pool.
Photo: Sean Twomey/2me Studios
L.A. Photo Party

Perfect for pool parties and resort events is L.A. Photo Party's underwater photo booth. The self-contained unit includes a DSLR camera, strobe flash, preview monitor, and underwater trigger button. The booths are available globally; pricing is available upon request.
Photo: Courtesy of L.A. Photo Party