How Delta Helped TED Attendees Find Their "Social Soul Mates"

The Social Soul exhibit surrounded participants with images and sounds from their Twitter stream and from those of a suggested match. The entire experience lasted less than two minutes.

To provide a view inside the Social Soul experience while maintaining complete darkness inside the room, MKG created a periscope-like window that people could look through via their smartphones. The agency created a separate hashtag, #socialscope, to track sharing of photos and videos taken through the window.

As people exited the Social Soul room, a screen outside displayed the Twitter handle of their suggested match.