universe

Stoelt Productions designed the after-party around giant moon rocks and meteorites in the space-themed Cullman Hall of the Universe. Sleek white leather furniture and 10 chandeliers lined the exhibits and adhered to the architecture of the space, and spherical and circular decor elements were used throughout.

Creating an inspiring environment is one of the four pillars of the conference, and each year has a different look and feel. "We want to be a bit edgy, a bit shocking even," said Richard St-Pierre, C2MTL president and partner.

Montreal-based caterer Agnus Dei created a popular interactive sorbet station. Rings of raspberry, mango, and coconut sorbet spun around a wheel, while guests simply had to hold a scoop up to the device to build their own cone.

Massivart organized a collection of interactive art installations including a giant Lite Brite created by local design studio La Camaraderie.

Fast Company, the conference's media partner, sponsored a Reading Lounge in the middle of an outdoor plaza.

This year, C2MTL moved to a cashless food program to speed up service. Mobile boxed-lunch stations were stationed throughout the conference grounds and accepted credit cards as well as prepaid cards. Attendees could email themselves a receipt.

In the Solutions Lab, attendees could participate in some unusual brainstorming sessions. Small groups were invited to climb into a pit filled with clear, plastic balls, put on blindfolds, and engage in guided conversations that explored questions such as "How might we use technology to reimagine the retail shopping experience?"

Believe there are no limits and blast off.