Environment Setting

The AIPAC Coffee House was designed to evoke a street café in Israel where attendees could get coffee or a light snack. The wood and antique tile flooring were actually designs that Hargrove printed onto vinyl and applied to flex flooring to give the look of luxe materials without the cost.

A lounge with a political theme included graphic representations of several Washington monuments rendered in a look inspired by artist Shepard Fairey’s iconic “Hope” poster for President Obama's 2008 campaign. AIPAC liked the look so much, staff adopted it as branding for a print campaign.

A space designed for small meetings had furniture arranged in groups for two or four people to facilitate intimate conversations. Carpet inserts in a contrasting pattern added to the custom look for the space.

A sleek blue-and-white lounge effectively used the colors of Israel’s flag.

To accommodate the massive general session audience—which is set up for 15,000 people theater-style—Viva Creative wrapped the perimeter with screens.