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Be Inspired PR hosts and produces the Tassels and Tastemakers event twice each year for event and wedding industry professionals, plus media, bloggers, and other influencers. The most recent iteration on March 25 brought a Western theme to Carondelet House in Los Angeles. Beth Helmstetter Events designed the dance floor, where string lights hung above denim sofa seating and rentals from Found Vintage Rentals.

Also at the Tassels and Tastemakers event, place settings on a rustic tabletop included napkin rings made from vintage leather belts atop slices of tree branch. Mindy Weiss designed the table with milk glass from Borrowed Blu.

A swath of ribbon-tied greenery from the Hidden Garden hung over Tassels and Tastemakers' cheeky, flower-accented photo booth backdrop, designed by the Venue Report. Flipbooth provided the photo booth.

Taxidermy and greenery decked a bar designed by Karson Butler, where bartenders wore vintage gear reminiscent of the Old West and served honey whiskey lemonade and sangria from 24 Carrots.

A floral sign on the Tassels and Tastemakers wall, created by Beth Helmstetter, spelled out “Yee Haw” with flowers from Art With Nature.

Weiss designed a luxe teepee setup, which included cushions from Found.

Social media handles and hashtags dotted decor in surprising and whimsical ways, such as the rope sign from Pitbulls and Posies on a dream catcher from Found Vintage Rentals.

In March, Old Navy invited an all-ages crowd to celebrate spring at Fig & Olive in Los Angeles with the brand's style ambassadors Emily Current and Meritt Elliott. The so-called “On the Road” event had an Americana road trip theme with a colorful map motif. Collaged maps comprised a decor wall that also served as a photo backdrop.

Among the kid-friendly activities available at the Old Navy event was a wall-hanging station: Guests chose between framed maps of either Los Angeles, California, or the United States, and then used rubber stamps and markers to customize their artworks.

To help Los Angeles’s Pacific Park expand its retail operations, Timeless Travel Trailers created a pop-up installation by converting a 16-foot trailer into a Route 66-inspired retail space. Inside, Timeless used upcycled gas pump shelving units, suitcase drawers, ceiling lights made from old tail lights, and other details. Outside, the company designed and built all of the fixtures using old car parts: a three-tiered shelf made of hoods, an Airstream-theme cash wrap, and a hanging display using a motorcycle fork.

The St. Patrick's School Dinner and Auction got a "Spirit of America” theme in Washington in March. Oversize patriotic props stood out amid red tabletops at the event, which was designed by Events by Andre Wells.

Also at the St. Patrick's School Dinner and Auction, gold stars hung atop a red gallery wall that was decorated with framed photos of American icons.

Meant to highlight American icons and traditions, the St. Patrick's School Dinner and Auction included cut-outs of historic figures—and an astronaut.

At the Los Angeles premiere for last summer's A Million Ways to Die in the West, projection mapping depicting time-lapse scenes from a desert illuminated the façade of an adjacent building. On the opposing wall was a projection of a moon and night sky.

Held in a transformed parking lot venue, the premiere party's theme evoked a county fair. Props included a 1920s-era stagecoach.

At the Ball on the Mall in 2012, the Trust for the National Mall achieved a patriotic look with stars projected onto the tent ceiling. Hanging lanterns and draping rounded out the red, white, and blue look.

In 2013, Target feted its collaboration with charity organization Feed Projects with a rustic Americana-style event at the Brooklyn Bridge in New York. Wheatgrass flats, wheat stocks, and Mason jars topped wooden farm tables

At the Feed for Target launch, a jazz band performed on a custom stage made of raw wood and decked with carnival string lights, which supplied a down-home look and feel.