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Innovative events

April 17, 2015
The custom-built pop-up theater at TED was back for its second year. The space, from architect David Rockwell, was reassembled from thousands of laser-cut pieces.
The custom-built pop-up theater at TED was back for its second year. The space, from architect David Rockwell, was reassembled from thousands of laser-cut pieces.
Photo: Ryan Lash/TED
After getting sneak peaks of the day’s talks, visual artist Derek Cascio worked overnight to draw massive black and white murals of those themes onto the walls of the convention center with a dry-erase tool known as IdeaPaint. Then attendees added their own layers as the sessions got underway.
After getting sneak peaks of the day’s talks, visual artist Derek Cascio worked overnight to draw massive black and white murals of those themes onto the walls of the convention center with a dry-erase tool known as IdeaPaint. Then attendees added their own layers as the sessions got underway.
Photo: Ryan Lash/TED
Attendees at TED explored the Osmo by Loop.pH, a map of more than 3,000 stars and planets etched into a membrane.
Attendees at TED explored the Osmo by Loop.pH, a map of more than 3,000 stars and planets etched into a membrane.
Photo: Ryan Lash/TED
TEDActive attendees seeking a break from the week’s activities—as well as a chance to reflect on the conference's hallmark 'Ideas Worth Spreading'—could find downtime in a tranquil meditation room, where a lounge setup mimicked a campfire setting.
TEDActive attendees seeking a break from the week’s activities—as well as a chance to reflect on the conference's hallmark "Ideas Worth Spreading"—could find downtime in a tranquil meditation room, where a lounge setup mimicked a campfire setting.
Photo: Marla Aufmuth/TED
TEDActive hosts Kelly Stoetzel and Jay Herratti warmed up the crowd with a Truth or Dare wheel in keeping with this year's conference theme. Attendees could spin the wheel and land on truth or dare, or win a prize.
TEDActive hosts Kelly Stoetzel and Jay Herratti warmed up the crowd with a Truth or Dare wheel in keeping with this year's conference theme. Attendees could spin the wheel and land on truth or dare, or win a prize.
Photo: Marla Aufmuth/TED
TEDActive offered a place for attendees to sit and be still, under open domes strung with thought-provoking hand-written signs.
TEDActive offered a place for attendees to sit and be still, under open domes strung with thought-provoking hand-written signs.
Photo: Marla Aufmuth/TED
In keeping with TED2015’s theme Truth and Dare, the Truth Booth offered different daily activities curated by TEDActive’s resident so-called 'Truth Fairies.'
In keeping with TED2015’s theme Truth and Dare, the Truth Booth offered different daily activities curated by TEDActive’s resident so-called "Truth Fairies."
Photo: Marla Aufmuth/TED
Catering at TEDActive included deconstructed takes on bloody Marys served in shot glasses.
Catering at TEDActive included deconstructed takes on bloody Marys served in shot glasses.
Photo: Marla Aufmuth/TED
TED attendees used headsets to experience virtual reality, one of the hottest topics on the tech radar.
TED attendees used headsets to experience virtual reality, one of the hottest topics on the tech radar.
Photo: Ryan Lash/TED
TED Social Spaces included the beanbag seating—which has become a trademark of the conference—that encouraged creative thinking in a nontraditional, unstuffy environment.
TED Social Spaces included the beanbag seating—which has become a trademark of the conference—that encouraged creative thinking in a nontraditional, unstuffy environment.
Photo: Ryan Lash/TED
Out-of-the-ordinary activities and experiences within TED's Social Spaces included the Harmonograph Swingset, a modern-day, hand-crafted timber swing that played off a 19th-century invention that recorded harmonic frequencies as visual art.
Out-of-the-ordinary activities and experiences within TED's Social Spaces included the Harmonograph Swingset, a modern-day, hand-crafted timber swing that played off a 19th-century invention that recorded harmonic frequencies as visual art.
Photo: Ryan Lash/TED
The TED conferences encourage movement whenever possible, keeping attendees active and engaged, rather than passive.
The TED conferences encourage movement whenever possible, keeping attendees active and engaged, rather than passive.
Photo: Ryan Lash/TED
Attendees were encouraged to stay hydrated in an eco-friendly way at a refilling station.
Attendees were encouraged to stay hydrated in an eco-friendly way at a refilling station.
Photo: Ryan Lash/TED
Oversize letters on both vertical and horizontal planes provided clean graphic decor at TED's Social Spaces.
Oversize letters on both vertical and horizontal planes provided clean graphic decor at TED's Social Spaces.
Photo: Ryan Lash/TED
Lollipop-style signage clearly lead the way to the TEDxChange dinner.
Lollipop-style signage clearly lead the way to the TEDxChange dinner.
Photo: Marla Aufmuth/TED
Thought-provoking social media prompts covered coffee cups served at TED's Social Spaces.
Thought-provoking social media prompts covered coffee cups served at TED's Social Spaces.
Photo: Ryan Lash/TED
Messages regarding public health decorated raw wooden furnishings and decor within TED's Social Spaces.
Messages regarding public health decorated raw wooden furnishings and decor within TED's Social Spaces.
Photo: Ryan Lash/TED
Guests snacked on an elegant presentation of oysters at the TED Prize dinner reception on March 17.
Guests snacked on an elegant presentation of oysters at the TED Prize dinner reception on March 17.
Photo: Ryan Lash/TED
The Retreat at the Sparrows Lodge
The Retreat at the Sparrows Lodge

Steph Sciré and Isaac Ferry were behind the takeover of the Sparrows Lodge in Palm Springs for the low-key and wellness-minded Retreat. Jeff Consoletti of JJ-LA produced, along with tour and event producer Tanya Slater. Taylor & Taylor managed the production design for the event, which included a silk patchwork canopy for laid-back seating on the hotel's grounds. The look also included Persian rugs, Native American artifacts, succulents, kilim pillows, and leather details.

Photo: Tyler Curtis
The Retreat at the Sparrows Lodge
The Retreat at the Sparrows Lodge

Unfussy floral arrangements, taper candlesticks, and other objects lent a bohemian vibe to a long table at the Retreat, which was set with games like dominoes.

Photo: Tyler Curtis
The Retreat at the Sparrows Lodge
The Retreat at the Sparrows Lodge

A vinyl listening lounge with a vintage feel included objects from music's history, serving as a living museum as well as a place to relax and unwind.

Photo: Tyler Curtis
The Zoe Report and Dolce Vita Pool Party
The Zoe Report and Dolce Vita Pool Party

At the dFm House, a dramatic, dimensional succulent wall with a Zoe Report logo served as a photo backdrop in the entrance area.

Photo: Alesandra Dubin/BizBash
The Zoe Report and Dolce Vita Pool Party
The Zoe Report and Dolce Vita Pool Party

Flowers and vines covered a kissing booth photo station emblazoned with the message "All my friends are models."

Photo: Alesandra Dubin/BizBash
The Zoe Report and Dolce Vita Pool Party
The Zoe Report and Dolce Vita Pool Party

An open-backed bar from Moët & Chandon Ice Imperial allowed the landscape to show through at the party, which took over a sprawling Palm Springs estate on a hill. 

Photo: Alesandra Dubin/BizBash
The Zoe Report and Dolce Vita Pool Party
The Zoe Report and Dolce Vita Pool Party

In Dolce Vita's area, a colorful floral wall bore a subtle representation of the brand's name. It also encouraged social media sharing for guests, who were rewarded for their posts with a free pair of sandals.

Photo: Alesandra Dubin/BizBash
PopSugar and ShopSugar Cabana Club
PopSugar and ShopSugar Cabana Club

At PopSugar and ShopStyle's Cabana Club, which took over the Avalon hotel, an open step-and-repeat wall trailed with succulents and greenery. The geometric moif also allowed for organizers to swap out logos for the various events that took place in the space over the course of the weekend.

Photo: Mike Windle/Getty Images for Popsugar
PopSugar and ShopSugar Cabana Club
PopSugar and ShopSugar Cabana Club

The Council of Fashion Designers of America hosted a brunch at the Cabana Club, where designers including Mara Hoffman and Cynthia Vincent decked out various poolside rooms, including one with a bohemian feel and hanging greenery.

Photo: Mike Windle/Getty Images for Popsugar
PopSugar and ShopSugar Cabana Club
PopSugar and ShopSugar Cabana Club

A floating logo in the pool cast a subtle shadow that echoed the brand message.

Photo: Alesandra Dubin/BizBash
PopSugar and ShopSugar Cabana Club
PopSugar and ShopSugar Cabana Club

Floral arrangements in vibrant colors like orange, yellow, and pink underscored the festival's lively vibe—and popped against the buffets' and bars' primarily white palette.

Photo: Alesandra Dubin/BizBash
H&M Loves Coachella
H&M Loves Coachella

At H&M's intimate cocktail party at the Parker Palm Springs, an arrivals backdrop set the stage for the party's understated and elegant style. It had an open back, with hanging strands of greenery.

Photo: Alesandra Dubin/BizBash
H&M Loves Coachella
H&M Loves Coachella

Small rugs and clusters of pillows in mixed patterns and coordinating colors allowed for poolside seating, as well as subtle decor, at the H&M cocktail party. Logo beach balls also floated in the pool, a popular branding approach during the weekend's pool parties.

Photo: Michael Kovac/Getty Images for H&M
'Nylon' Recovery Brunch
'Nylon' Recovery Brunch

Nylon magazine's press wall included bright sprays of silk bouganvilla behind printed logos.

Photo: Alesandra Dubin/BizBash
'Nylon' Recovery Brunch
'Nylon' Recovery Brunch

The festival's requisite floral crowns doubled as decor. Garlands from Heartshape Hotel hung on a poolside lattice wall at the NVE-produced event, ready for guests to take away.

Photo: Alesandra Dubin/BizBash
'Nylon' Recovery Brunch
'Nylon' Recovery Brunch

Floating faux lotus flowers added subtle color and decor in the estate's pool.

Photo: Alesandra Dubin/BizBash
Dannijo Brunch
Dannijo Brunch

Dannijo and Mercedes-Benz hosted a weekend in Palm Springs in collaboration with LoveShackFancy for media and tastemakers. There, Questlove hosted a brunch at a rustic table set simply with relaxed floral arrangements.

Photo: Dean Isidro
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