Visionary removed and replaced the venue's furniture with sleek, color-blocked pieces. Partner Xbox set up shop in a large branded cabana while sponsor Jack Link's sent a costumed Sasquatch to the party to photo-bomb guests during photo ops. Costumed characters and a face-in-a-hole-style photo activation played off of imagery from the show—and provided ready-made Instagram fare.
Samsung's pop-up promotion also had an animated GIF photo booth complete with a cloud background, wind effect, and super hero costumes. The booth doubled as a showcase for the camera features of the new Galaxy S 4 smartphone.
Warner Brothers Entertainment again sponsored the official bag at Comic-Con, the fourth year of the partnership. There were 130,000 of the backpacks with detachable capes provided to attendees.
