8. Pick a Medium That Gets Them Noticed
Hashtags printed on ordinary signage might get overlooked as guests' eyes glaze over to unremarkable displays. But employ a surprising medium to communicate the message and it's sure to get noticed—and photographed for social media. For example, Sonos used lipstick to playfully jot its event hashtag in an unmissable way.
Photo: Alex Porter/Getty Images
Guests at the ASOS Penthouse in Miami received free swimsuits from a tweet-activated vending machine.
Photo: Courtesy of the DFM
In addition a live stream of judging, this year the event's Web site included still photos and videos that could be shared on Twitter, Facebook, Pinterest, and Instagram.
Photo: Courtesy of AKC/Eukanuba National Championship
