highlight areas at an event

Inventive vignettes at the entrance of the launch event showcased the products in the collection. Oversize products were available for purchase by selecting cards placed besides each item.

The products displayed in the entrance vitrines were a showcase of additional items in the collection which were not for sale at the pop-up but would be available in store and online on April 19, allowing guests to experience the full breadth of the collection.

Guests entered the space to see a riser with directional signage using the #LillyforTarget hashtag.