Events in Articles

An olive bar provided martini garnishes.

In the ballroom, guests posed in a black-and-white image booth from Mark Van S photography; photos were printed out immediately as takeaways.

Guests muddled their own cocktails at a bar stocked with ingredients such as cucumbers, berries, and fresh pineapple.

A branded car, shipped in from California, stood outside the hotel.

On the Peninsula's terrace, a projection screen showcased photos of guests holding Ultimat drinks.

Servers passed trays of summery specialty cocktails.

Clips of old black-and-white movies played on white draping hung behind furniture from AFR Event Furnishings.

Minimal lighting, dark decor, and black drapes over the windows helped create the secretive, speakeasy ambiance organizers wanted.

The Church Street Exchange was a vibrant dining and entertainment complex in the 1980s and '90s, but now it is largely vacant and available for events.

Just inside the front door, staff offered samples of five cocktails made with Patrón XO Cafe. Guests could try as many as they liked, and then go inside the party for full portions of their favorites.

King of Pops created three popsicles for the party: Mexican chocolate, spiced orange, and creamy coconut. Each one was also flavored with Patrón XO Cafe.

Burlesque dancers from Creole Sweet Tease took turns entertaining the crowd. The party also included performances from soul pop group Jessica Hernandez and the Deltas and rapper Cello Kid, winner of the first XO Cafe Music Project contest.

Abel McCallister Designs created four chandeliers from empty Patrón bottles.

Puff 'n Stuff Catering served a variety of small bites and desserts, including chocolate cake pops topped with miniature syringes filled with Patrón XO Cafe.

Organizers knew many attendees had come to the party after spending all day at the Orlando Calling music festival. So they set up two GoCharge phone charging stations from Hercules Networks just inside the entrance. Guests could give their phones to a staff person who would monitor the charging, similar to a coat check.

Bartenders offered cocktails made with Patrón tequila products as well as the company's Pyrat rum and Ultimat vodka.

Branded lounge areas with white sofas, tables, and shag carpet filled the tent.

Absolut Vodka hosted a consumer activation in Yonge-Dundas Square. The event was part of the "Absolut domination" strategy, an 80 percent buyout of advertising space in the public square.

Iceculture created the circular branded ice bar. Absolut bottles decorated the ice wall. The holiday cocktail menu was engraved in ice blocks on both sides of the bar.

Staffers wore branded down jackets, earmuffs, and white gloves.

Marigold and Onions created food pairings for the cocktails, with dishes like orange-accented roast beef on orange scones.

Guests could sample three of Absolut's five holiday cocktails.

Servers passed samples of holiday cocktails like the Absolut Frost Bite.

DJ Deko-Ze spun for the crowd inside (and outside) the tent.