Instead of a plated dinner, the event offered food stations with casual snacks such as savory Pop Tarts in flavors such as "Pizza Pop."
Photo: Tom Sandler
Sponsor Nespresso designed an interactive coffee-pod wall, arranged by color, where guests could pick and choose their caffeinated drink of choice. Guests could then bring the coffee pods over to a Nespresso machine to brew a hot drink.
Photo: Tom Sandler
A candy station let guests choose sweet take-home treats.
Photo: Tom Sandler
Promise Free Food
Ben & Jerry’s dished out about 16,000 cups of free Bonnaroo Buzz, Late Night Snack, and other flavors of its ice cream—and gained more than 2,000 new Twitter followers—during its Summer Scoop Truck Tour in Miami in 2011. The program, managed by Gigunda Group, invited the brand’s fans on Twitter and Facebook to help determine where the truck would stop each day, with the goal of raising the brand’s profile in the Miami market and attracting new customers.
Photo: Courtesy of Gigunda Group
Cheers to This
Now available in Toronto through the Idea Hunter, Original Beverage Toppers are edible disks that can be branded with corporate logos, colors, and taglines. The discs float on top of hot, cold, iced, or frozen drinks and are easy to apply.
Photo: Courtesy of the Idea Hunter
