It was the largest show ever with more than 16,000 attendees and 650 exhibitors.
Photo: Courtesy of Sweets & Snacks Expo
The conference's iconic short talks took place in a 1,200-seat theater that was constructed from thousands of laser-cut pieces. The goal of the temporary, David Rockwell-designed space was to make the convention center space feel more exclusive and on-brand. The theater was designed to be dismantled and stored until the next incarnation of the event.
Photo: Ryan Lash
As part of the TED Conference’s clean, on-brand stage design, producers used oversize letters that spelled TED to serve as the stage’s focal point.
Photo: James Davidson
3-D Logos
The check-in area at Turner's 2010 upfront in New York included cut-outs in the walls and 3-D logos on pedestals. David Stark handled decor.
Photo: WireImage.com
