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In the center of Sapphire Now's Innovation Showcase, SAP demonstrated its work with airline and shipping companies on a large digital map. Airplanes and ships appeared to travel around the world based on data attendees selected on four adjacent touch screens.
Photo: Courtesy SAP
Sixteen large screens created a stunning display around the perimeter of the main networking area, known as the Experience Zone. The screens, if placed end-to-end, would fill the length of three football fields. Questions displayed on the screens were answered during the three keynote presentations.
Photo: Courtesy SAP
Based on feedback from the event’s advisory board, organizers redesigned the SAP Experience Zone, giving it a more open look and also adding brand messaging throughout.
Photo: Courtesy SAP
As attendees used touch screens to select data from SAP clients such as John Deere and Lufthansa, it was represented on both the digital world map in front of them and also on the screens that wrapped around the Innovation Showcase.
Photo: Courtesy SAP
The main theater on the show floor offered seating for 5,000 people. Attendees could also watch keynote presentations on screens positioned around other areas of the show floor.
Photo: Courtesy SAP
Organizers created a private lounge on an upper floor of the convention center for members of the SAP Select program, an invitation-only group of the company's 250 best customers. In addition to the lounge, participants could also attend exclusive education sessions in nearby breakout rooms.
Photo: Courtesy SAP
