event airline

To underscore the message that the keys to success—a play on the home theme—had been turned over from Berkshire to the sales network, an enormous LED medallion emblazoned with the word “Revolution” was placed on center stage, with a keyhole that appeared to unlock all the event's content. A turntable on stage rotated the medallion, revealing each different aspect of the production, including a contemporary dance show and a singer performing a song composed specially for the event by Corporate Magic C.E.O. Jim Kirk. Beyond that, more than 1,500 agents were invited to the stage and recognized with their names, sales results, and rankings hovering on the screens above their heads.

For the first time since Berkshire Hathaway bought Prudential Real Estate, the annual sales convention was only a Berkshire affair at the Mirage in Las Vegas. The goal was to produce a corporate event that rivaled the city's other large-scale spectacles.

The stage show on the final night included a mockup of a G5 with two 150-foot screens for the jet’s wings.

A DJ was meant to represent the captain of the plane, which was dubbed Rhythm Air and took guests on a virtual ride around the world.

Throughout the show, dancers performed a tango in midair on a bungee rope, cirque performers contorted, stilt walkers paraded down the aisles, and aerialists dangled above the audience while musicians and vocalists performed musical mash-ups at each destination. The whole program benefited the Sunshine Kids Foundation.