Art of Patrón
Patrón tequila kicked off a four-city “Art of Patrón” event series Wednesday at LA River Studios in Los Angeles with more than 500 guests. Models at the party wore dresses made out of Patrón boxes, corks, tissue paper, and recipe booklets.
Photo: Courtesy of Patron
Warby Parker's Bocce Social
In July, suddenly ubiquitous eyewear brand Warby Parker hosted a pop-up "bocce social" in Chicago's Wicker Park neighborhood. Open to everyone 21 years old and over, the activation included a grassy bocce court, live performances from DJ Dan Maloney and the Record Low, and wheelbarrows filled with Goose Island Beer and picnic snacks. Servers circulated the area holding trays of the brands' sunglasses for locals to test out, and there was also a pop-up shop on-site.
Photo: Cory Dewald
