Hendrick’s believes its consumers are driven by curiosity and creativity.
Photo: Courtesy of Hendricks Gin
Each pop-up shop featured its own distinct cocktail inspired by the locale.
Photo: Courtesy of Hendricks Gin
Hendrick’s Emporium showcased the gin’s versatility, as well as reinforced the brand’s whimsical image.
Photo: Courtesy of Hendricks Gin
A woman perched on 25-foot stilts concealed an invite-only tea party under her costume.
Photo: Courtesy of Hendricks Gin
Guests mounted a penny-farthing bicycle to pose for photos.
Photo: Courtesy of Hendricks Gin
Quaker City Mercantile, Hendrick's long-time creative agency, is responsible for the brand's apothecary-inspired bottle design.
Photo: Courtesy of Hendricks Gin
The “Wall of Pockets” enticed passersby with artfully concealed compartments from which gloved hands would extend to offer trinkets.
Photo: Courtesy of Hendricks Gin
