Washington Business Journal hosted the lunch at Dock 5 Union Market in Washington on April 30. Ridgewells handled catering, and presented inventive menu items including a chilled cucumber soup that guests poured from milk bottles into chilled bowls that held edible flowers.
Ikea patrons who have ever been tempted to curl up in one of the retailer’s inviting display beds were no doubt intrigued by the Swedish retailer’s Breakfast in Bed Café that landed in London’s Blackall Studios from May 18 to 20. Waitstaff used breakfast trays to serve visitors complimentary meals at the pop-up.
Patrón tequila kicked off a four-city “Art of Patrón” event series Wednesday at LA River Studios in Los Angeles with more than 500 guests. Models at the party wore dresses made out of Patrón boxes, corks, tissue paper, and recipe booklets.
On May 20, Pepsi launched its new "Limon"-flavored soft drink with a festive event at Chace Park in Marina Del Rey, California. The promotion featured a concert from La Santa Cecilia, and the band performed on a colorful, decorated boat.
Guests could float above the crowd in tethered hot-air balloons branded with the Stella Artois logo.
In honor of its commitment to space exploration and its legacy as the first watch worn on the moon, Omega turned a May 12 outing at Sugar Land’s Western Airways Airport Hangar in Houston into an outer space voyage. To mimic the zero-gravity effect of dining on the moon, traditional floral centerpieces were eschewed in favor of levitating displays. That included Omega watches that appeared to float in air, oscillating on "moon rocks" under glass domes.
A Fare Extraordinaire provided the dinner, cocktails, and hors d'oeuvres, all of which featured a space-age theme, including the Tang-and-grapefruit-juice-infused vodka cocktail served in a Space Ration Hydropack.
To help celebrate the upcoming launch of the Splatoon video game for the Wii U console, Nintendo hosted Splatoon Mess Fest on May 15 at the Santa Monica Pier in California. For the promotion, the gaming company created a life-size version of its new video game with 365 gallons of ink at the Santa Monica Pier.
To promote its newly redesigned website, Cheapflights.ca staged a public stunt on Queen Street West in Toronto on May 23. Staffers in branded T-shirts doled out 10,000 loonies (Canadian dollar coins) to passersby, who used the coins to play a game inspired by Plinko on an eight-foot-high board. The Mint Agency produced the event.
Looking for summer catering ideas? Colorful mini ice cream sandwiches in flavors such as pistachio coconut pineapple and carrot butter pecan caramel, served in matching foil, are by Abigail Kirsch Catering in New York.
Users entered the Bose Southbooth, covered in mirrors and disco balls, and chose a single song to add to the official Spotify SXSW playlist.
