Fairchild Fashion Media's Kristen Wildman worked with XA to create the modern design of the WWD C.E.O. Summit inside the Plaza in New York in 2013. A color scheme of bright yellow against white was used throughout, including in the registration desk, giving the decor a clean, uniform look.
At Oracle’s CX Cloud Conference in Las Vegas in April, signage and branding blended seamlessly into the Sands Expo’s design, appearing almost like on-message wallpaper.
In the exhibition hall, each exhibitor used a version of the same sophisticated, streamlined display from partner Freeman. “The intent is to make it not feel like a trade show, but a space that's welcoming to walk into,” said Oracle’s Paul Salinger. “[Beyond that], we want people to know they're at an Oracle event, an Oracle-owned space.”
At South by Southwest in Austin, Texas, in 2014, event production agency MKG brightened up a dark room using neon masking tape and ultraviolet lighting, creating an edgy, Pop Art-inspired look for the party for online magazine xoJane.com. Upstairs, guests were encouraged to take selfies with mirrors; images were printed by the Bosco to add onto the Shameless Selfie wall and were projected in the main room.
The Museum of Modern Art's annual Party in the Garden in 2013 had a modern, tropical vibe. Inside the lobby and atrium of the New York event, exotic, lush greenery and pops of neon stood out against a stark white background.
Event Farm and HyperVocal hosted the "2.0: The New Media Party" at the Carnegie Library last weekend during the White House Correspondents' Association Dinner. At the event, the "Selfie Squad" sponsored by Microsoft facilitated quality selfies with guests, decor, the band, and other details of the party. The team then immediately posted the snaps to social sites using the hashtag #NewMediaParty.
Offering guests extra props or backdrops to inspire selfies can sometimes seal the deal. During a holiday event, the W Fort Lauderdale placed mirrors in nine spots throughout the property, each embedded in elf-theme vignettes. After snapping their festive shots, guests could then upload the images to Instagram, Facebook, or Twitter using the hashtags #WFortLauderdale and #BringtheBright.
Google Chromebox for Meetings is a videoconferencing system based on Google Hangout technology. Hardware includes a Chromebox unit from either Asus, HP, or Dell, a high-definition camera, a combined microphone and speaker unit, and a remote control. As many as 15 participants can join the video meeting from other conference rooms or their laptops, tablets, or smartphones. One click of the remote starts the meeting without the need for access codes. The system is integrated with Google Apps, so invitations can be sent directly through Google Calendar. The system starts at $999.
