
The PTTOW Summit, held in May at Southern California’s Terranea Resort, encouraged conference attendees to sit with one another and answer some of life's big questions. A spinning wheel positioned adjacent to a seating group offered a series of topics—like "hate," "doubt," and "purpose"—to break the ice and make the exercise more interesting. The coffee table positioned at the seating group offered a workbook that participants could open to find questions or activities to do together, and the event also offered "conversation cookies,” fortune cookies filled with more conversation topics. JOWY Productions was behind the event’s production.
Photo: Jason Kempin/Getty Images for PTTOW

At lawn-bowling stations, guests could try to knock down prop bottles of the product. Bright, fruity images adorned the lanes.
Photo: Michael Simon/StarTraksPhoto.com
'Ocean Drive's Sun Covered Pool Party

Guests at Ocean Drive's Sun Covered pool party played oversize Jenga.
Photo: World Red Eye
![Svedka has hosted events with giant lawn games. 'Incorporating any nostalgic elements [into events] is to further grow brand loyalty and to establish Svedka as a lifestyle brand that is fun and cheeky,' said the brand's PR rep Meryl Van Meter.](https://img.bizbash.com/files/base/bizbash/bzb/image/2015/07/svedka_courtesy_of_svedka_copy1.png?auto=format%2Ccompress&q=70&w=400)
Svedka has hosted events with giant lawn games. "Incorporating any nostalgic elements [into events] is to further grow brand loyalty and to establish Svedka as a lifestyle brand that is fun and cheeky," said the brand's PR rep Meryl Van Meter.
Photo: Michael Simon

At the 2014 New York Auto Show, BMF Media Group built a custom arcade and brought in '90s rapper Biz Markie. "The auto show draws dealership owners and salespeople from all over then country, and this was a huge home run for them," said BMF co-founder Bruce Starr.
Photo: Courtesy of BMF Media Group

BMF also wrangled Flava Flav for a 2014 flavor launch party for beverage brand Bai. The musician posed with guests at a photo activation that, according to Starr, inspired plenty of social media traction.
Photo: Courtesy of BMF Media Group

Chicago company Groupon uses nostalgic games—such as Twister—to bond employees at its annual summertime outing.
Photo: Courtesy of Groupon