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Book 1

June 16, 2015
Dr Pepper Theme
Dr Pepper Theme

For a recent wedding in Chicago, Truffleberry Market catering created Dr Pepper theme cupcakes for a couple who had bonded over their love of the soft drink on their first date.

Photo: Colin Lyons Photography
Design Foundry used silver cooking utensils along with pots, pans, and platters to adorn the backdrop for the stage.
Design Foundry used silver cooking utensils along with pots, pans, and platters to adorn the backdrop for the stage.
Photo: Tony Brown/imijphoto.com for BizBash
Qualcomm Dome Terrace in San Diego
Qualcomm Dome Terrace in San Diego
Photo: Natalia Robert/Full Circle Images
Blowing on pinwheels in one section triggered the movement of balloons in the walls video image. In another area, an audio mixer allowed guests to push a lever to start a variety of events: a laser party with dance music, flickering taxi lights, or turning the Williamsburg Bridge lights on with the sounds of a train going by.
Blowing on pinwheels in one section triggered the movement of balloons in the walls video image. In another area, an audio mixer allowed guests to push a lever to start a variety of events: a laser party with dance music, flickering taxi lights, or turning the Williamsburg Bridge lights on with the sounds of a train going by.
Photo: BFA NYC
Try a unique teambuilding activity with Limo Cycle Tours, which offers ghost tours, history tours, and pub crawls in downtown Sanford, Florida. The company has two 15-passenger, pedal-powered vehicles. Both have padded seats with backs, personal fans that can spray cool mist, a six-speaker sound system, and two 60-quart coolers for drinks and snacks. Pricing starts at $175 per hour with a minimum two-hour rental.
Try a unique teambuilding activity with Limo Cycle Tours, which offers ghost tours, history tours, and pub crawls in downtown Sanford, Florida. The company has two 15-passenger, pedal-powered vehicles. Both have padded seats with backs, personal fans that can spray cool mist, a six-speaker sound system, and two 60-quart coolers for drinks and snacks. Pricing starts at $175 per hour with a minimum two-hour rental.
Photo: Courtesy of Limo Cycle Tours
In a new take on the traditional photo backdrop, guests bounced on a trampoline before having their photo taken. Side rails around the custom station kept guests safe.
In a new take on the traditional photo backdrop, guests bounced on a trampoline before having their photo taken. Side rails around the custom station kept guests safe.
Photo: Roderick Peña
A “fruit toss” game let guests pitch pineapples, lemons, and other produce into baskets attached to a colorful, branded wall.
A “fruit toss” game let guests pitch pineapples, lemons, and other produce into baskets attached to a colorful, branded wall.
Photo: Michael Simon/StarTraksPhoto.com
Fresh fruit decorated a hard-to-miss Svedka vodka logo that floated in a pool.
Fresh fruit decorated a hard-to-miss Svedka vodka logo that floated in a pool.
Photo: Michael Simon/StarTraksPhoto.com
The lounge had clear Plexiglas walls on four sides, giving guests the illusion they were outside.
The lounge had clear Plexiglas walls on four sides, giving guests the illusion they were outside.
Photo: Courtesy of Hadley Media
Signage outside the domes invited passersby to step inside to try the app.
Signage outside the domes invited passersby to step inside to try the app.
Photo: Courtesy of Talkspace
A 40-foot-long container became a mini Ikea showroom during a five-stop tour to promote the company's new Miami store.
A 40-foot-long container became a mini Ikea showroom during a five-stop tour to promote the company's new Miami store.
Photo: Ra-Haus Fotografie
Shelter Company's roomy tents are fully furnished, and lounges can provide group seating.
Shelter Company's roomy tents are fully furnished, and lounges can provide group seating.
Photo: Courtesy of Shelter Company
Cobra Puma Golf
Cobra Puma Golf
Cobra Puma Golf added a two-story structure to its booth this year. The enclosed ground floor served as meeting space, while the top floor included a DJ spinning tunes and the entrance to a large slide into a ball pit.
Photo: Claire Pacelli for BizBash
T2theS created the stage to resemble a turn-of-the-century boxing ring, using a plywood floor, wood pillars, and thick, natural-fiber rope.
T2theS created the stage to resemble a turn-of-the-century boxing ring, using a plywood floor, wood pillars, and thick, natural-fiber rope.
Photo: BizBash
Jeep at the New England International Auto Show
Jeep at the New England International Auto Show
Jeep’s test track included a 16-foot "mountain" at a 30-degree angle on both sides.  The track accommodated six vehicles at a time.
Photo: Courtesy of Paragon Group Inc.
Paul Frank rolled its tricked-out Winnebago up a ramp to the second floor at the Mandalay Bay Convention Center for its exhibit.
Paul Frank rolled its tricked-out Winnebago up a ramp to the second floor at the Mandalay Bay Convention Center for its exhibit.
Photo: Courtesy of Saban Brands
2012 E3 Photos: Show Floor
2012 E3 Photos: Show Floor
Disney Interactive's exhibit included a water bar, an homage to its mobile app called "Where's My Water?"
Photo: Nadine Froger Photography
Above the Solutions Showcase, colorful, chandelier-like signage indicated the five topical areas of the floor.
Above the Solutions Showcase, colorful, chandelier-like signage indicated the five topical areas of the floor.
Photo: Courtesy of Dell
Moon Man Kids Movie Night at Brooklyn Bowl
Moon Man Kids Movie Night at Brooklyn Bowl
Judy Inc. designed three bathroom vignettes. Each vignette was inspired by one of the toilet paper covers designed by Jonathan Adler.
Judy Inc. designed three bathroom vignettes. Each vignette was inspired by one of the toilet paper covers designed by Jonathan Adler.
Photo: Pawel Dwulit/The Canadian Press
Epcot International Flower and Garden Festival
Epcot International Flower and Garden Festival
In Orlando, the Epcot Flower and Garden Festival features topiary shaped like familiar characters. In one such arrangement, a leafy Miss Piggy sits atop a suitcase, waving at passersby. The show runs through May 17.
Photo: Mariah Wild
Macy's 2015 Spring Flower Show New York
Macy's 2015 Spring Flower Show New York
The show features "bouquet of the day" arrangements from designers such as Martha Stewart (pictured.)
Photo: Kent Miller Studios
Macy's Spring Flower Show 2015 Chicago
Macy's Spring Flower Show 2015 Chicago
To underscore the theme, a giant paint can serves as a planter at the Chicago show.
Photo: Sebastian Biedron
Planners predict the price of high-tech video projections will begin to lower, allowing for greater usage at events.
Planners predict the price of high-tech video projections will begin to lower, allowing for greater usage at events.
Photo: Kevin Moran
Actual perfume bottles were also displayed on the bar. At the end of the night, guests took home the designers' scents in gift bags. Men's bags contained Spicebomb trial kits and women's bags had the Viktor & Rolf Flowerbomb fragrance.
Actual perfume bottles were also displayed on the bar. At the end of the night, guests took home the designers' scents in gift bags. Men's bags contained Spicebomb trial kits and women's bags had the Viktor & Rolf Flowerbomb fragrance.
Photo: George Pimentel Photography
For its XO Cafe Noir party in 2011, Patrón tapped Abel McCallister Designs to create lamps made from empty liquor bottles and fringed lampshades.
For its XO Cafe Noir party in 2011, Patrón tapped Abel McCallister Designs to create lamps made from empty liquor bottles and fringed lampshades.
Photo: Angel Tagudin
For Z100's All Access Lounge, a preshow festival for the 2011 Jingle Ball concert, presenting sponsor Coca-Cola incorporated subtle branding into the Hammerstein Ballroom's decor with a hanging installation of Coke cans.
For Z100's All Access Lounge, a preshow festival for the 2011 Jingle Ball concert, presenting sponsor Coca-Cola incorporated subtle branding into the Hammerstein Ballroom's decor with a hanging installation of Coke cans.
Photo: Jeeyun Lee/BizBash
In honor of Barbie’s 50th anniversary, Mattel created a real-life version of the doll’s Malibu Dream House where repeating rows of the iconic toy formed an eye-catching wall.
In honor of Barbie’s 50th anniversary, Mattel created a real-life version of the doll’s Malibu Dream House where repeating rows of the iconic toy formed an eye-catching wall.
Photo: Line 8 Photography. All rights reserved.
On Saturday, Kennedy Center chairman David Rubenstein hosted a luncheon for the honorees, board of directors, and major supporters of the performance venue. The afternoon began with a reception in the atrium, followed by lunch in the Nations Gallery, then back to the atrium for a dessert reception.
On Saturday, Kennedy Center chairman David Rubenstein hosted a luncheon for the honorees, board of directors, and major supporters of the performance venue. The afternoon began with a reception in the atrium, followed by lunch in the Nations Gallery, then back to the atrium for a dessert reception.
Photo: Yassine El Mansouri
For the luncheon tables, DC Rental provided white linens with colors in complementary shades to those of the event logo.
For the luncheon tables, DC Rental provided white linens with colors in complementary shades to those of the event logo.
Photo: Yassine El Mansouri
Elite soccer club players showed off Adidas's latest cleats on a field the brand built within an arts district warehouse.
Elite soccer club players showed off Adidas's latest cleats on a field the brand built within an arts district warehouse.
Photo: Devon Steigerwald
A scoreboard centrally located behind the DJ booth not only afforded Adidas the opportunity to post the score and time left on the clock, but also brand messages promoting the shoes.
A scoreboard centrally located behind the DJ booth not only afforded Adidas the opportunity to post the score and time left on the clock, but also brand messages promoting the shoes.
Photo: Devon Steigerwald
Posters featuring campaign collateral decorated venue walls in an unobtrusive manner so that guests' attention would remain on the tournament.
Posters featuring campaign collateral decorated venue walls in an unobtrusive manner so that guests' attention would remain on the tournament.
Photo: Devon Steigerwald
Adidas's campaign slogans for the cleats decorated the field where soccer club players competed and performed tricks for guests seated on bleachers. A tournament within the tournament saw influential sneaker bloggers slip into the cleats and take to the field, as well.
Adidas's campaign slogans for the cleats decorated the field where soccer club players competed and performed tricks for guests seated on bleachers. A tournament within the tournament saw influential sneaker bloggers slip into the cleats and take to the field, as well.
Photo: Devon Steigerwald
Following the tournament, guests flooded the field to watch a set by rapper YG. Baauer and Gaslamp Killer also entertained the crowd with DJ sets throughout the evening.
Following the tournament, guests flooded the field to watch a set by rapper YG. Baauer and Gaslamp Killer also entertained the crowd with DJ sets throughout the evening.
Photo: Devon Steigerwald
The party's hosts, Victoria's Secret Pink models Chanel Iman and Behati Prinsloo, took charge of a refreshment cart.
The party's hosts, Victoria's Secret Pink models Chanel Iman and Behati Prinsloo, took charge of a refreshment cart.
Photo: WorldRedEye.com / Courtesy Victoria's Secret
The Samsung Galaxy Owner's Lounge at Lollapalooza
The Samsung Galaxy Owner's Lounge at Lollapalooza

Samsung also hosted a V.I.P. lounge for Samsung Galaxy owners. While other private areas required special passes that went for from $1,800 to $3,600, device owners could get free access to Samsung's lounge by getting a wristband from the Galaxy Experience. Some 150 passes were distributed each day. Perks of the lounge space included concert seating and elevated viewing platforms. The lounge looked out over the Samsung Galaxy stage, which hosted performances from the likes of Paul McCartney and Metallica throughout the weekend.

Photo: Barry Brecheisen for BizBash
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Brand activation Volvo
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Brand activation Australian Open Nike
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