7. Photo contests
At I.B.M. Connect in January, the company created a Twitter photo contest to encourage the 5,000 attendees to interact with its "I.B.M. Champions," a group of about 75 bloggers, analysts, clients, and business partners who are active on social networks and voluntarily share their experiences with the company's products. The conference welcome packet included a yearbook-style page of photos of the I.B.M. Champions who were at the event. Attendees who took a photo with one of them and posted it to Twitter using the #IBMChamp hashtag were entered in a drawing for prizes. The Champion who had the most photos tweeted was also rewarded with a prize. Organizers met with the Champions before the conference to give them a deeper understanding of content, so they could reinforce key concepts as they interacted with attendees.
Photo: Mitra Sorrells/BizBash
