concert

Outside the Zappos Recharge Retreat, custom leather bracelets were distributed in pairs to stylish festivalgoers, with the idea that one could pay it forward to the next for special access. The idea was meant to embody Zappos’s customer service and community messages.

It was perhaps the most well-charged crowd at any festival: popular charging stations from various sponsors were available in multiple lounges and stations throughout the sprawling grounds.

Toyota screen printed logo tote bags with the message "Life Is Beautiful," and attendees formed long lines for the swag—among the festival's free perks.

At its activation, sponsor Yelp offered perks and goodies for attendees willing to check in on their devices.

Guests could refill their own bottles and cups for a more environmentally friendly approach to refreshments at water stations set up around the festival grounds. It was an unseasonably warm weekend in town.