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Events

July 10, 2015
NY Drawing Booth
NY Drawing Booth

The two-minute hand-drawn portraits from NY Drawing Booth are a unique alternative to the standard photo booth. Artists mingle among the event crowd, sketching the fun party favors with an iPad and stylus. The shareable images can include custom branding as well as framing. On-site printing is also provided. NY Drawing Booth is available nationally; pricing is available upon request.

Photo: Courtesy of Drawing Booth
Luminato Festival
Luminato Festival

Toronto's 10-day Luminato Festival kicked off on June 18 at Hearn Generating Station with an opening party that combined the themes of nature and industry, which gave the event a post-apocalyptic feel. Lancôme Canada, the event's sponsor, offered makeup applications in a flower-filled dome.

Photo: George Pimentel Photography
Brûlée Catering
Brûlée Catering

At Philadelphia-based firm Brûlée Catering, executive pastry chef James Rodebaugh creates a summery spread called "Pastry Patio Picnic." The desserts array offers sweets shaped like classic American snacks, and items include "French fries" made of toasted pound cake and "burgers" made with chocolate-ganache pound cake topped with sliced kiwi (meant to look like lettuce) and mango gelee that resembles cheese.

Photo: Courtesy of Brulee Catering
In July 2013, ESPN's ESPY awards preparty in Los Angeles had a golf-inspired dessert setup from DNA Events, in which guests plucked doughnut holes on toothpick tees from an AstroTurf-covered buffet.
In July 2013, ESPN's ESPY awards preparty in Los Angeles had a golf-inspired dessert setup from DNA Events, in which guests plucked doughnut holes on toothpick tees from an AstroTurf-covered buffet.
Photo: Courtesy of DNA Events
The Humana Challenge (formerly known as the Bob Hope Classic and to be known as the CareerBuilder challenge for its next iteration) is part of the P.G.A. Tour’s early season West Coast swing each winter in California's Coachella Valley. In January, producer Toast brought new ideas to rework the tournament’s opening and closing parties at the Renaissance. At the opening event, a putting challenge pitted amateurs against pros in a contest to make the most holes in one. Models in custom caddie wardrobes staffed the challenge.
The Humana Challenge (formerly known as the Bob Hope Classic and to be known as the CareerBuilder challenge for its next iteration) is part of the P.G.A. Tour’s early season West Coast swing each winter in California's Coachella Valley. In January, producer Toast brought new ideas to rework the tournament’s opening and closing parties at the Renaissance. At the opening event, a putting challenge pitted amateurs against pros in a contest to make the most holes in one. Models in custom caddie wardrobes staffed the challenge.
Photo: Courtesy of Toast
Northern Trust Open and TaylorMade Golf hosted a drive-in movie screening during Oscar week in Los Angeles. But instead of watching from their cars, the crowd of about 400 watched from golf carts.
Northern Trust Open and TaylorMade Golf hosted a drive-in movie screening during Oscar week in Los Angeles. But instead of watching from their cars, the crowd of about 400 watched from golf carts.
Photo: Eric Reed/AP Images for TaylorMade
The Langham’s Pre-Grammy Party
The Langham’s Pre-Grammy Party

The tablescape included a ceiling installation with strands of crystals and floral orbs, while the tabletop was decorated with an oversize floral gramophone made of yellow and orange blooms.

Photo: Rabbani and Solimene Photography/Getty Images for the Langham, New York
The TPG Soundtracks’ Grammys Party
The TPG Soundtracks’ Grammys Party

Hosted by the Points Guy Brian Kelly, the January 23 event allowed guests to explore the travel website’s top destinations for 2018: Morocco, Iceland, India, and Mexico City. The audiovisual journey, which was produced by creative agency Fake Love, transported guests to each locale without leaving the space. Every 30 minutes, the room transformed into a new destination, with wrap-around projections and music depicting each culture. The event was held at Public Arts on the Lower East Side.

Photo: Courtesy of Fake Love
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Spanning several rooms of the Mercer Labs Museum of Art and Technology in New York City, a recent Don Julio experience allowed visitors to step inside tech-driven installations that were powered by cinematic projections, 4D spatial audio, and evocative scents like the warm aromas of roasted agave and rich oak. See more: See Inside This High-Tech, Multisensory Experience from Don Julio
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Spanning several rooms of the Mercer Labs Museum of Art and Technology in New York City, a recent Don Julio experience allowed visitors to step inside tech-driven installations that were powered by cinematic projections, 4D spatial audio, and evocative scents like the warm aromas of roasted agave and rich oak. See more: See Inside This High-Tech, Multisensory Experience from Don Julio
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Hennessy returned to Gov Ball with its revamped Hennessy Highline. Festivalgoers stopped by for live mural paintings, DJ sets between performances, custom photo ops, and an interactive claw machine where fans lined up for a shot at exclusive Hennessy premiums, as well as cocktails like the Henny-Rita, Hennessy Berry Mojito, and Hennessy Pineapple. See more: Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
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Block Party: See How Minecraft Was Transformed Into an IRL Video Game
The popular game has been turned into an interactive in-person experience that just opened in Canada.
Visitors embark on a rescue mission with a team of fellow Minecrafters.
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From an architectural playground and museum to a luxury hotel, visitors are sure to be pleasantly surprised.
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