In addition to streaming performances from the nearby Honda-sponsored stage and showcasing the 2015 Honda Fit EX-L car, the Honda Lounge had a dedicated selfie area set up in a yellow container, with angled mirrors for participants to easily take photos of themselves.
The credit card company enticed cardholders to tweet about the iHeartRadio Music Festival via an interactive vending machine that provided them with a unique hashtag and prize once they posted a message about the event. Prizes included $10 prepaid MasterCards and free music downloads.
Guests who visited the retailer’s tent had the opportunity to customize a Macy’s- and iHeartRadio-branded T-shirt, as well as the chance to win a prize by wearing the shirts throughout the day’s festivities.
Guests who received branded airbrush tattoos at the Jim Beam station served as walking advertisements for the brand as they roamed the iHeartRadio Village.
The spirits company attracted festivalgoers to its station with a carnival-like atmosphere that included attention-grabbing stilt walkers.
To engage attendees, Bacardi gave them the chance to win prizes by playing ring and Frisbee toss games.
The brand lured attendees with a sign that read, “Get your face on a gig poster.” Participants posed for a photo, which was then printed on a promotional concert-like poster featuring iHeartRadio and Matador logos.
Chipotle built a lounge where guests could take advantage of free tacos and bottled water. Walk-ins were welcome, but some guests won reserved seats through an online contest.
Jim Beam's tent had a step-and-repeat in front of it. Guests were encouraged to snap photos and post them to social media with the hashtag #makehistory; the photos were then projected onto a social media wall in the tent. The step-and-repeat element (and social media tie-in) was also seen at other booths, including one from Hostess.
Topman offered live screen-printing. Guests could choose from different prints and have T-shirts, bags, or bandanas screen-printed while they waited. The activation drew one of the festival's longest lines.
Several brands used games to engage Pitchfork-goers. Coffee brand Café Bustelo, for example, had a prize wheel at its Café Bustelo Experience. Depending on the section the wheel landed on, guests could take home branded sunglasses, fanny packs, or other goods. The activation was produced by BMF Media Group.
Dark Horse Wine also had a prize wheel at its tent in the V.I.P. area. Guests could win prizes including an entire case of wine.
Local beer company Goose Island made custom periscopes, set back from the main stages, that let guests peer at the festival crowds near the stages.
Whole Foods hosted a miniature market selling fruits and other snacks on festival grounds. There was also a station with complimentary amenities such as sunscreen, hair ties and bobby pins, and scented sprays with labels such as "Mosh Pit Mint." A sign near the station read: "Refresh yourself before you wreck yourself."
Several brands created interactive photo opportunities. At one such activation, guests stuck their heads into a billboard advertising Lifeway Kefir. Nearby, the brand doled out free samples of its vanilla and green-tea-raspberry frozen Kefir bars.
Whole Foods' photo op let guests pose in bright frames that appeared to grow out of a garden box.
