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Set Sail

July 15, 2015
Pirates of the Caribbean: On Stranger Tides had its world premiere in an outdoor, 3-D theater at Disneyland.
Pirates of the Caribbean: On Stranger Tides had its world premiere in an outdoor, 3-D theater at Disneyland.
Photo: John Brown/Disney
A black arrivals carpet snaked through Disneyland.
A black arrivals carpet snaked through Disneyland.
Photo: John Brown/Disney
A set piece bearing the movie's title framed the inset carpet.
A set piece bearing the movie's title framed the inset carpet.
Photo: Alberto E. Rodriguez/WireImage
Costumed musicians entertained guests on the arrivals carpet.
Costumed musicians entertained guests on the arrivals carpet.
Photo: Alberto E. Rodriguez/WireImage
Fans, many dressed in pirate gear, flanked the black carpet.
Fans, many dressed in pirate gear, flanked the black carpet.
Photo: Alberto E. Rodriguez/WireImage
A stiltwalker was among the performers on the arrivals carpet.
A stiltwalker was among the performers on the arrivals carpet.
Photo: Alberto E. Rodriguez/WireImage
Guests watched the premiere in an over-water amphitheater built specifically for the event.
Guests watched the premiere in an over-water amphitheater built specifically for the event.
Photo: Alberto E. Rodriguez/WireImage
Xpand was behind the 3-D cinema system, and provided the 3-D universal glasses.
Xpand was behind the 3-D cinema system, and provided the 3-D universal glasses.
Photo: Patrick Wymore/Disney
Fireworks exploded over the park.
Fireworks exploded over the park.
Photo: Alberto E. Rodriguez/WireImage
Sponsors were set up along a row from Banyan Boulevard to Lakeview Avenue.
Sponsors were set up along a row from Banyan Boulevard to Lakeview Avenue.
Photo: Elizabeth Renfrow for BizBash
Trend: Food and Beverage Carts
Trend: Food and Beverage Carts
At a Queens Botanical Garden gala in New York in June, Tip of the Tongue served pink cherry lemonade, lemon mint iced tea, Corona coolers (with ginger, cucumber, lime, and gin), and strawberry watermelon agua fresca from garden carts decorated with miniature potted roses. 
Photo: Scott Fagen
Life Is Beautiful
Life Is Beautiful

The Life Is Beautiful festival drew 108,000 attendees to downtown Las Vegas from September 25 to 27. Attendees lounged under shade structures during the festival's three-day run.

Photo: FilmMagic
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Sport Beach ran for four days during the Cannes Lions Festival of Creativity in June in Cannes, France.
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Spanning several rooms of the Mercer Labs Museum of Art and Technology in New York City, a recent Don Julio experience allowed visitors to step inside tech-driven installations that were powered by cinematic projections, 4D spatial audio, and evocative scents like the warm aromas of roasted agave and rich oak. See more: See Inside This High-Tech, Multisensory Experience from Don Julio
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A cluster of hanging beach balls created a whimsical, colorful chandelier at a party created by Swank Productions. Adding to the look were tables covered in bright, summery linens.
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Be Inspired PR hosts and produces the Tassels and Tastemakers event twice each year for event and wedding industry professionals, plus media, bloggers, and other influencers. The most recent iteration on March 25 brought a Western theme to Carondelet House in Los Angeles. Beth Helmstetter Events designed the dance floor, where string lights hung above denim sofa seating and rentals from Found Vintage Rentals.
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See Inside Sport Beach—The Game-Raising Activation That Had Everyone Talking at Cannes Lions
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The massive celebration was a challenge for many reasons, but the global Pride event was still authentically D.C. Hear from organizers at Destination DC and Capital Pride Alliance.
WorldPride D.C. took place May 17-June 8.
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BizBash takes a deep dive into the newest tech solutions for events of all types, plus the latest must-know industry news.
Spanning several rooms of the Mercer Labs Museum of Art and Technology in New York City, a recent Don Julio experience allowed visitors to step inside tech-driven installations that were powered by cinematic projections, 4D spatial audio, and evocative scents like the warm aromas of roasted agave and rich oak. See more: See Inside This High-Tech, Multisensory Experience from Don Julio
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Wondering what the rest of the industry is up to? Here, BizBash offers a peek over the fence at what other event profs have been reading this month.
Hennessy returned to Gov Ball with its revamped Hennessy Highline. Festivalgoers stopped by for live mural paintings, DJ sets between performances, custom photo ops, and an interactive claw machine where fans lined up for a shot at exclusive Hennessy premiums, as well as cocktails like the Henny-Rita, Hennessy Berry Mojito, and Hennessy Pineapple. See more: Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
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LinkedIn, Spotify, Canva, Pinterest, Meta, and dozens of other top brands showed up in a big way at the world’s most creative week. Take a look inside their splashy activations.
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Block Party: See How Minecraft Was Transformed Into an IRL Video Game
The popular game has been turned into an interactive in-person experience that just opened in Canada.
Visitors embark on a rescue mission with a team of fellow Minecrafters.
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From an architectural playground and museum to a luxury hotel, visitors are sure to be pleasantly surprised.
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