
Pirates of the Caribbean: On Stranger Tides had its world premiere in an outdoor, 3-D theater at Disneyland.
Photo: John Brown/Disney

A black arrivals carpet snaked through Disneyland.
Photo: John Brown/Disney

A set piece bearing the movie's title framed the inset carpet.
Photo: Alberto E. Rodriguez/WireImage

Costumed musicians entertained guests on the arrivals carpet.
Photo: Alberto E. Rodriguez/WireImage

Fans, many dressed in pirate gear, flanked the black carpet.
Photo: Alberto E. Rodriguez/WireImage

A stiltwalker was among the performers on the arrivals carpet.
Photo: Alberto E. Rodriguez/WireImage

Guests watched the premiere in an over-water amphitheater built specifically for the event.
Photo: Alberto E. Rodriguez/WireImage

Xpand was behind the 3-D cinema system, and provided the 3-D universal glasses.
Photo: Patrick Wymore/Disney

Fireworks exploded over the park.
Photo: Alberto E. Rodriguez/WireImage

Sponsors were set up along a row from Banyan Boulevard to Lakeview Avenue.
Photo: Elizabeth Renfrow for BizBash
Trend: Food and Beverage Carts

At a Queens Botanical Garden gala in New York in June, Tip of the Tongue served pink cherry lemonade, lemon mint iced tea, Corona coolers (with ginger, cucumber, lime, and gin), and strawberry watermelon agua fresca from garden carts decorated with miniature potted roses.
Photo: Scott Fagen
Life Is Beautiful

The Life Is Beautiful festival drew 108,000 attendees to downtown Las Vegas from September 25 to 27. Attendees lounged under shade structures during the festival's three-day run.
Photo: FilmMagic