
For the third annual Thrillist “Best Day of Your Life” event in June, T.G.I. Friday’s traded sunglasses and beer koozies for guests' tweets via vending machine.
Photo: Courtesy of Thrillist

In August 2014, Viacom-owned Centric Network launched its re-branded image with a three-day “Island Takeover” tour on Martha’s Vineyard, produced by Events By Fabulous. A custom-wrapped gifting truck distributed branded tote bags and beach towels.
Photo: Anthony Esposito

During Thrillist's “Best Day of Your Life” event in June 2014, Stoli handed out branded sunglasses and sweatbands to attendees.
Photo: Christos Katsiaouni