Adult Swim returned to Comic-Con with a carnival, produced by Hadley Media, billed as the largest activation footprint of the events surrounding the conference. The cable network gave away prizes at the carnival midway, and the Meatwad Full Dome Experience was a 40-foot planetarium dome that included 360-degree video content and a live stream guided by the fast-food character. Â
Lexus once again partnered with Adult Swim to present its popular free-ride program, which included five Lexus CT Hybrid vehicles wrapped in custom-designed, co-branded metallic Adult Swim and Lexus artwork. The cars offered free rides throughout the Gaslamp cistrict and the San Diego Convention Center area. Inside the cars, screens mounted in the backseat broadcasted Adult Swim and Lexus content. Hadley Media coordinated the promotion.
In addition to an interactive lab-theme photo booth, the event also included six Playboy Playmates in bunny costumes, Cirque du Soleil-style aerialists, cocktails by Sailor Jerry Spiced Rum, and beer by Devassa by Playboy.
Playboy and Gramercy Pictures hosted a party to celebrate the science fiction movie Self/less at Parq Restaurant & Nightclub. Guests walked through a lab experience, which was inspired by the movie and invited guests to take on a new identity of a billionaire for the party. Upon entering, guests encountered female staffers dressed in white coats who escorted them to photo booths or wherever they desired to go inside the space.
