Teambilding

Nintendo created a life-size version of its new video game with 365 gallons of ink at the Santa Monica Pier.

Similar to the video game, guests were divided into teams of four and were tasked with navigating a massive ink-filled obstacle course.

The teams competed to see which group could cover the most territory with colorful ink.

Actor Benjamin Stockham from About a Boy led his team to victory during the second race, which included Nintendo representatives and some lucky fans.

Contestants used squid-like mops to splatter ink.

Nolan Gould of Modern Family took aim at Splatoon Mess Fest. The course included a 20-foot inflatable slide with large ink pools at the bottom, an eight-foot climb-up wall, and exploding balloon targets.

Attendees like James Marsden and his daughter were able to get hands-on time with Splatoon and test out the Turf War multiplayer mode at several kiosks at the event.

The family-friendly game launches May 29, and will be available at retail stores and in the Nintendo eShop, where consumers can download the game digitally.