Hendrick's Air

A 130-foot flying cucumber, part of the Hendrick's Air campaign for Hendrick's Gin, traveled across 13 cities at 35 miles per hour. The tour ended on July 29 with a viewing party held at Galleria Marchetti in Chicago.
Photo: Courtesy of Page One Public Relations

Black Light Visuals offers a psychedelic twist on temporary tattoos by tie-dyeing guests' arms and hands. The funky arm art appeared at this year's Lollapalooza festival in Chicago, with concertgoers dipping their limbs into vats of swirling acrylic paint. The trippy tattoos are best showcased in the dark and can be washed off with soap and water. The Clarkston, Michigan-based design company can also customize color combinations for events.
Photo: Courtesy of Black Light Visuals

In March 2014, attendees of the Divergent premiere in Los Angeles went home with airbrushed tattoos, a visual inspired by the movie, in which tattoos figure prominently.
Photo: Sean Twomey/2me Studios

Guests at this year's Mercedes-Benz Evolution Tour, which includes stops in New York, Chicago, Los Angeles, Atlanta, and Austin, sported metallic tattoos with the car brand's logo and more.
Photo: David X Prutting/BFA.com

During Thrillist's "Best Day of Your Life" event in June 2014, attendees scored airbrushed tattoos with various quirky symbols representing the brand and the festivities.
Photo: Dobrin Marchev

At an Old Navy Fashion Week party in September 2014, actress Katie Holmes applied two shiny flash tattoos on the back of her neck and arm.
Photo: Michael Simon/Startraks

At the Whitney Museum of American Art's gala and studio party in October 2013, sponsor Louis Vuitton offered guests wearable art—signature tattoos from Glitter Tattoo New York.
Photo: Nadia Chaudhury/BizBash

At a party celebrating Travel & Leisure's Social Media in Travel & Tourism Awards (known as the Smittys) in June 2013, guests could choose from an assortment of temporary hand-drawn-inspired tattoos.
Photo: Diane Bondareff for Travel & Leisure

Henna artists offered tattoos to guests at the Hope House fund-raiser's after-party in June 2010 at the Palais Royale in Toronto.
Photo: Nikki Leigh McKean for BizBash

Red Bull branded attendees with a glittery temporary tattoo when they entered the company's pop-up venue and concert series at South by Southwest in Austin in March 2009. Guests could re-enter on any night of the four-night party simply by flashing their tatted skin.
Photo: Benjamin Sklar for BizBash

Printed with vegetable-based inks, Tattly's collection includes 313 tattoo options, such as vintage cameras, friendship bracelets, and black-and-white typography. The Brooklyn-based company has worked with brands such as DreamWorks, NPR, and Twitter on custom projects, which are available as individual tattoos or as sets of six. The individual tattoo packages start around $500 each, while the sets start from $5,000.
Photo: Courtesy of Tattly

Partygoers found pleasure in an installation provided by architects Coryn Kempster and Julia Jamrozik called "Inflatable Culture." Composed entirely of beach paraphernalia, the piece brought attendees back to their childhood and encouraged them to grab a floatation toy of their choice to take around the event with them.
Photo: Mauricio Calero/Candice&Alison Events Group

Fans and visitors were invited to share their confessions in the so-called "#WHHSH Vault."
Photo: Glenn Pinkerton/Las Vegas News Bureau

A group that included two showgirls hit the detonator button as part of the staged event to implode the Riviera in Las Vegas.
Photo: Mark Damon/Las Vegas News Bureau

With confessions sealed inside, the Riviera imploded on June 14.
Photo: Sam Morris/Las Vegas News Bureau

The implosion event included fireworks.
Photo: Sam Morris/Las Vegas News Bureau

The Riviera stood for 60 years, and was an iconic part of the city's hospitality industry. The site will now house an expansion of the convention center.
Photo: Bob Brye