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Event Enhancements

August 10, 2015
Toyota at Lollapalooza
Toyota at Lollapalooza

The tent also housed a wall called the "Feel Factor." Built out with prop mushrooms and giant pieces of candy, the wall had prizes hidden within.

Photo: Barry Brecheisen for BizBash
Bud Light at Lollapalooza
Bud Light at Lollapalooza

The "Tattoos and 'Dos" booth also offered braiding, hair chalking, and other festival-inspired hairstyling services for men and women. All services were complimentary.

Photo: Barry Brecheisen for BizBash
The Jam Stand's jellies are made with fruit from local New York farms and come in inventive flavors such as blueberry bourbon and peachy Sriracha. The company can make custom jars of jam as favors for corporate events.
The Jam Stand's jellies are made with fruit from local New York farms and come in inventive flavors such as blueberry bourbon and peachy Sriracha. The company can make custom jars of jam as favors for corporate events.
Photo: Fred Blauth/BizBash
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Photo: Courtesy of Drawing Booth
Able to work from photos, Breach can design faces, logos, or even pets in foam. As for the most unusual designs he's created, Breach said that he rendered a 'very odd assortment of objects' in foam for a skit with Amy Schumer and Comedy Central. Each design typically takes around five minutes.
Able to work from photos, Breach can design faces, logos, or even pets in foam. As for the most unusual designs he's created, Breach said that he rendered a "very odd assortment of objects" in foam for a skit with Amy Schumer and Comedy Central. Each design typically takes around five minutes.
Margarita Corporan Photography
3. Photo map
3. Photo map
The Exhibitor Show also invites attendees to attach their photo to a large world map to indicate where they are from. The map was first used eight years ago and participation increases each year, reaching more than 500 photos from every state and 60 countries at the 2012 conference. Photographers are stationed at the map to take instant thumbnail photos of attendees. Organizers say the map is an easy conversation-starter as attendees look for others from their area or from cities where they have lived in the past.
Photo: Courtesy of Exhibitor Show
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Black Light Visuals offers a psychedelic twist on temporary tattoos by tie-dyeing guests' arms and hands. The funky arm art appeared at this year's Lollapalooza festival in Chicago, with concertgoers dipping their limbs into vats of swirling acrylic paint. The trippy tattoos are best showcased in the dark and can be washed off with soap and water. The Clarkston, Michigan-based design company can also customize color combinations for events.
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Hennessy returned to Gov Ball with its revamped Hennessy Highline. Festivalgoers stopped by for live mural paintings, DJ sets between performances, custom photo ops, and an interactive claw machine where fans lined up for a shot at exclusive Hennessy premiums, as well as cocktails like the Henny-Rita, Hennessy Berry Mojito, and Hennessy Pineapple. See more: Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
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