Red cross

August 27, 2015
The 'Lomo Wall,' created with creative agency BBDO New York, consisted of 3,000 photos that were part of the American Red Cross's 'Storytellers' advertising campaign.
The "Lomo Wall," created with creative agency BBDO New York, consisted of 3,000 photos that were part of the American Red Cross's "Storytellers" advertising campaign.
Photo: Eddie Arrossi
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Sport Beach ran for four days during the Cannes Lions Festival of Creativity in June in Cannes, France.
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Adventure Associates' “GeoTrek” activity is based on the recreational sport of geocaching—using GPS devices to locate containers, known as “caches.” The company has courses in 75 locations around the country, including one at Walt Disney World that requires participants to use the monorail, boats, and walking between resorts to locate each cache. Organizers provide a brief lesson on how to use GPS, and then teams of about four people each choose which caches they will attempt to locate based on point values, distances, and strategy. When teams reconvene, the company’s facilitators can lead participants in a discussion of what they learned followed by a tallying of each team’s scores.
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Interactive/Engagement
Adventure Associates' “GeoTrek” activity is based on the recreational sport of geocaching—using GPS devices to locate containers, known as “caches.” The company has courses in 75 locations around the country, including one at Walt Disney World that requires participants to use the monorail, boats, and walking between resorts to locate each cache. Organizers provide a brief lesson on how to use GPS, and then teams of about four people each choose which caches they will attempt to locate based on point values, distances, and strategy. When teams reconvene, the company’s facilitators can lead participants in a discussion of what they learned followed by a tallying of each team’s scores.
Home
teambuilding
Adventure Associates' “GeoTrek” activity is based on the recreational sport of geocaching—using GPS devices to locate containers, known as “caches.” The company has courses in 75 locations around the country, including one at Walt Disney World that requires participants to use the monorail, boats, and walking between resorts to locate each cache. Organizers provide a brief lesson on how to use GPS, and then teams of about four people each choose which caches they will attempt to locate based on point values, distances, and strategy. When teams reconvene, the company’s facilitators can lead participants in a discussion of what they learned followed by a tallying of each team’s scores.
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