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Ideas for Events

September 12, 2015
PatrĂ³n
Patrón

Color-blocked boxes of PatrĂ³n tequila served as a photo backdrop at the Art of PatrĂ³n event in May at LA River Studios in Los Angeles. In another layer of product display, models wore dresses made from PatrĂ³n boxes, corks, tissue paper, and recipe booklets. Photographer John Ganun of Scenario Photography created the backdrop, and Abel McCallister Designs produced the event.

Photo: Courtesy of Patron
Veuve Clicquot
Veuve Clicquot

Tiered chandeliers each made from 75 bottles of Veuve Clicquot champagne provided a dramatic piece of decor at the Veuve Clicquot Polo Classic in Los Angeles in October 2014. The chandeliers used four different sizes of bottles in their construction and dangled from wooden arches. BrownHot Events provided the event’s production and design.

Photo: Claire Barrett Photography
Heinz
Heinz

A classic product used a classic repeating-product display technique as a grid of hundreds of Heinz yellow mustard bottles provided a backdrop at a media launch event in New York in May. The mustard bottle was used throughout the design from Patrick J Clayton Productions. They were attached to the front of the DJ booth, bar, and buffet, and hollowed-out versions contained burger toppings like red onion and tomatoes.

Photo: Paolo Ferraris/Michael Jurick Photography
SodaStream
SodaStream

SodaStream debuted new flavors of sparkling waters by chef Paul Liebrandt at an event at New York's Gramery Park Hotel in January. The brand showed off newly redesigned machines as well as the flavors in areas of the venue that had a color theme such as green, red, or orange. Papush produced the event.

Photo: Ken Goodman
Axe
Axe

In 2013, the men’s beauty brand Axe announced Axe Apollo, an effort to send nearly two dozen fans into outer space. At the space-theme campaign announcement in New York, products were displayed atop glowing tables that were covered in domes. Matter produced the event.

Photo: Eugene Gologursky/Getty Images for Axe
Merrell at Sundance Film Festival
Merrell at Sundance Film Festival

At the Sundance Film Festival in Park City, Utah, the shoe brand Merrell displayed its Capra hiking boot—named for the Capra mountain goat—in a display that looked like rough mountainsides. The look brought to life a virtual reality experience offered at the activation in which guests undertook a mountain trek that involved crossing a rope bridge and escaping a landslide. MKG along with Hill Holliday produced the activation.

Photo: Courtesy of Hill Holliday
Adam Lippes for Target
Adam Lippes for Target

At a preview of Adam Lippes for Target collection in August, David Stark Designs used buffalo plaid blankets, pillows, travel bags, and other items in rooftop picnic at New York’s 620 Loft & Garden. The products were not just for show: Guests used them during the event.

Photo: Courtesy of LaForce & Stevens
Coca-Cola at South Beach Wine & Food Festival
Coca-Cola at South Beach Wine & Food Festival

A display can use artistic interpretations of the actual product. At this year’s South Beach Wine & Food Festival in Miami, Coca-Cola presented its bottle in a sand sculpture at the Coke Cabana. The display was part of Coke Bottle 100, the brand’s 100th anniversary celebration of its bottle, which debuted in 1915.

Photo: Elizabeth Renfrow for BizBash
Ronzoni at South Beach Wine & Food Festival
Ronzoni at South Beach Wine & Food Festival

Ronzoni filled clear-topped tables with dried farfalle, elbow macaroni, and other pasta shapes at the 2015 South Beach Wine & Food Festival’s Al Fresco Feast. Tables were topped with dried pasta in clear glass jars as well as seasonings. Pasta also filled square vases used as centerpieces, and boxes of the dried pasta were arranged on white shelves as decor at the event.

Photo: Aaron Davidson/Getty Images for SBWFF
Sugar Factory
Sugar Factory

Sugar Factory, the restaurant and candy emporium, used its confections in a number of topiary-like candy arrangements that served as centerpieces at the July opening of its Ocean Drive location in Miami. Gummy bears, gum drops, lollipops, and other candies figured into the decor. Live It Productions produced the event.

Photo: Seth Browarnik/WorldRedEye.com
StubHub "Let Your Fan Out" Competition
StubHub 'Let Your Fan Out' Competition

For its "Let Your Fan Out" Campaign, online ticket marketplace StubHub invited seven finalists from a video contest to participate in a sports-minded live game show on November 12 at L.A. Live's Microsoft Square. Airbrush tattoos offered to fans attending the event matched the campaign messaging.

Photo: Doug Williams
Latest in Home
Talk about an over-the-top birthday party: In 2019, philanthropists Christine and Gabriel Chiu hosted a carnival-inspired bash at a children's museum in Santa Monica, Calif., for their son's first birthday. The Chius worked with Aliana Events to produce the event, inspired by the Santa Monica Pier, with carnival games, an arcade, puppets, and this oversized Ferris wheel filled with flowers. See more: This Toddler's Birthday Party Had a Gucci Claw Machine
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Step Right Up: 10 Carnival Decor Ideas That Balance Whimsy and Elegance
Southern California's Hotel del Coronado has completed a $550 million restoration, highlighted by the revitalization of its iconic Victorian building and a range of upgraded event and group offerings. Key event spaces—including the historic Crown Room, Coronet Room, and Ocean Ballroom—have been meticulously restored. The resort's broader transformation includes the Southpointe Event Center, featuring a 15,000-square-foot ballroom and adjacent lawn, plus updated guest rooms and amenities across the property.
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What's New in Event Venues: Texas Flooding, New Hospitality Tech, and More
This SNL50 mailer included a Marshall speaker—an homage to the decades-spanning musical guests on the show—a bottle of Chandon to toast the milestone, and a limited-edition crewneck.
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Surrounded by camellia trees, the promenade area was redone as a garden space, reminiscent of Jean Cocteau's classic La Belle et la Bête. The room highlighted Chanel's fine jewelry collection alongside flowers that shone with diamonds.
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Tackle this tried-and-true theme with decor ideas that walk the tightrope between fun and fashionable.
Talk about an over-the-top birthday party: In 2019, philanthropists Christine and Gabriel Chiu hosted a carnival-inspired bash at a children's museum in Santa Monica, Calif., for their son's first birthday. The Chius worked with Aliana Events to produce the event, inspired by the Santa Monica Pier, with carnival games, an arcade, puppets, and this oversized Ferris wheel filled with flowers. See more: This Toddler's Birthday Party Had a Gucci Claw Machine
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Southern California's Hotel del Coronado has completed a $550 million restoration, highlighted by the revitalization of its iconic Victorian building and a range of upgraded event and group offerings. Key event spaces—including the historic Crown Room, Coronet Room, and Ocean Ballroom—have been meticulously restored. The resort's broader transformation includes the Southpointe Event Center, featuring a 15,000-square-foot ballroom and adjacent lawn, plus updated guest rooms and amenities across the property.
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How Over-the-Top Event Invites Can Make a Big Impact
In a world where inboxes are full and attention spans are short, an invitation can make or break your event’s perception.
This SNL50 mailer included a Marshall speaker—an homage to the decades-spanning musical guests on the show—a bottle of Chandon to toast the milestone, and a limited-edition crewneck.
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Millennials, this one's for you. The streamer welcomed thousands of guests during a four-day experience celebrating its beloved '90s and '00s IP.
Disney+ hosted a Throwback Experience for fans June 12-15 in Los Angeles.
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Spanning several rooms of the Mercer Labs Museum of Art and Technology in New York City, a recent Don Julio experience allowed visitors to step inside tech-driven installations that were powered by cinematic projections, 4D spatial audio, and evocative scents like the warm aromas of roasted agave and rich oak. See more: See Inside This High-Tech, Multisensory Experience from Don Julio
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