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Ideas for Events

September 12, 2015
Patrón
Patrón

Color-blocked boxes of Patrón tequila served as a photo backdrop at the Art of Patrón event in May at LA River Studios in Los Angeles. In another layer of product display, models wore dresses made from Patrón boxes, corks, tissue paper, and recipe booklets. Photographer John Ganun of Scenario Photography created the backdrop, and Abel McCallister Designs produced the event.

Photo: Courtesy of Patron
Veuve Clicquot
Veuve Clicquot

Tiered chandeliers each made from 75 bottles of Veuve Clicquot champagne provided a dramatic piece of decor at the Veuve Clicquot Polo Classic in Los Angeles in October 2014. The chandeliers used four different sizes of bottles in their construction and dangled from wooden arches. BrownHot Events provided the event’s production and design.

Photo: Claire Barrett Photography
Heinz
Heinz

A classic product used a classic repeating-product display technique as a grid of hundreds of Heinz yellow mustard bottles provided a backdrop at a media launch event in New York in May. The mustard bottle was used throughout the design from Patrick J Clayton Productions. They were attached to the front of the DJ booth, bar, and buffet, and hollowed-out versions contained burger toppings like red onion and tomatoes.

Photo: Paolo Ferraris/Michael Jurick Photography
SodaStream
SodaStream

SodaStream debuted new flavors of sparkling waters by chef Paul Liebrandt at an event at New York's Gramery Park Hotel in January. The brand showed off newly redesigned machines as well as the flavors in areas of the venue that had a color theme such as green, red, or orange. Papush produced the event.

Photo: Ken Goodman
Axe
Axe

In 2013, the men’s beauty brand Axe announced Axe Apollo, an effort to send nearly two dozen fans into outer space. At the space-theme campaign announcement in New York, products were displayed atop glowing tables that were covered in domes. Matter produced the event.

Photo: Eugene Gologursky/Getty Images for Axe
Merrell at Sundance Film Festival
Merrell at Sundance Film Festival

At the Sundance Film Festival in Park City, Utah, the shoe brand Merrell displayed its Capra hiking boot—named for the Capra mountain goat—in a display that looked like rough mountainsides. The look brought to life a virtual reality experience offered at the activation in which guests undertook a mountain trek that involved crossing a rope bridge and escaping a landslide. MKG along with Hill Holliday produced the activation.

Photo: Courtesy of Hill Holliday
Adam Lippes for Target
Adam Lippes for Target

At a preview of Adam Lippes for Target collection in August, David Stark Designs used buffalo plaid blankets, pillows, travel bags, and other items in rooftop picnic at New York’s 620 Loft & Garden. The products were not just for show: Guests used them during the event.

Photo: Courtesy of LaForce & Stevens
Coca-Cola at South Beach Wine & Food Festival
Coca-Cola at South Beach Wine & Food Festival

A display can use artistic interpretations of the actual product. At this year’s South Beach Wine & Food Festival in Miami, Coca-Cola presented its bottle in a sand sculpture at the Coke Cabana. The display was part of Coke Bottle 100, the brand’s 100th anniversary celebration of its bottle, which debuted in 1915.

Photo: Elizabeth Renfrow for BizBash
Ronzoni at South Beach Wine & Food Festival
Ronzoni at South Beach Wine & Food Festival

Ronzoni filled clear-topped tables with dried farfalle, elbow macaroni, and other pasta shapes at the 2015 South Beach Wine & Food Festival’s Al Fresco Feast. Tables were topped with dried pasta in clear glass jars as well as seasonings. Pasta also filled square vases used as centerpieces, and boxes of the dried pasta were arranged on white shelves as decor at the event.

Photo: Aaron Davidson/Getty Images for SBWFF
Sugar Factory
Sugar Factory

Sugar Factory, the restaurant and candy emporium, used its confections in a number of topiary-like candy arrangements that served as centerpieces at the July opening of its Ocean Drive location in Miami. Gummy bears, gum drops, lollipops, and other candies figured into the decor. Live It Productions produced the event.

Photo: Seth Browarnik/WorldRedEye.com
StubHub "Let Your Fan Out" Competition
StubHub 'Let Your Fan Out' Competition

For its "Let Your Fan Out" Campaign, online ticket marketplace StubHub invited seven finalists from a video contest to participate in a sports-minded live game show on November 12 at L.A. Live's Microsoft Square. Airbrush tattoos offered to fans attending the event matched the campaign messaging.

Photo: Doug Williams
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Hennessy returned to Gov Ball with its revamped Hennessy Highline. Festivalgoers stopped by for live mural paintings, DJ sets between performances, custom photo ops, and an interactive claw machine where fans lined up for a shot at exclusive Hennessy premiums, as well as cocktails like the Henny-Rita, Hennessy Berry Mojito, and Hennessy Pineapple. See more: Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
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