
At the Groupon party, held at the Aragon Ballroom in December 2014, guests posed in front of a striped circus tent backdrop. The event was inspired by the Chicago World's Fair.
Photo: Sheri Whitko
'Vanity Fair' Social Club

Caravents produced the first 'Vanity Fair' Social Club program at the Emmys—previously it had only been an Oscars event—which had a new twist on a photo booth: An activation by sponsor Viktor & Rolf took the form of a floral bed, with a camera positioned above.
Photo: Tommaso Boddi

Fullstream hosted an after-party following the Streamy Awards for a crowd of millennial and Gen Z guests.
Photo: Paige Jones

Instagrammable tabletop decor like succulents, terrariums, and other objects encouraged social sharing.
Photo: Paige Jones

Neon striping decorated the event space.
Photo: Paige Jones

Guests could discover—and share—decorative objects including owls, meant to conjure emoji in real life.
Photo: Paige Jones

Hashtags throughout the space underscored the notion of digital and live spaces converging within the party.
Photo: Paige Jones

The neon striped decor lent a bold, graphic, and youthful look apropos of the crowd.
Photo: Paige Jones

Tiny animals dotted decor and encouraged guests to share using the #EmojisintheWild hashtag.
Photo: Paige Jones

Confetti and props were available for guests to play with at a slow-mo video booth.
Photo: Paige Jones

Oversize letters spelled out the name of the festival and served as a popular photo backdrop.
Photo: FilmMagic

The vacant Town Lodge was transformed into an “Art Motel” pop-up experience.
Photo: FilmMagic

One Campaign worked with the Hudson Hotel team and digital content agency Dawn of Man to launch the #Strengthie art installation on the front of the hotel, which constantly changed with photos of people striking the Rosie the Riveter pose.
Photo: Eugene Gologursky/Getty Images for One Campaign