During Arcade Fire's set at Coachella in 2011, the Creators Project released 1,250 high-tech beach balls over on the audience.
Photo: Peter Sutherland
Music played as Google’s paint robot flicked colored paint onto a rotating cube.
Photo: Courtesy of Google
11. Make It the Focal Point
Not every event has a stage, but any eye-catching area can be a smart spot to place a hashtag. That was the case with the June 5 release party for the Project X Xtended Cut DVD in Los Angeles. Produced by the Visionary Group, the backyard-bash-style affair for Warner Brothers and Break Media included an 18- by 10-foot pool, which had a banner marked with the event name and hashtag sitting at the bottom.
Photo: Mark Davis
The spaceship design of the keynote stage tied to the conference theme of "Content Strikes Back"—a play on Star Wars—and became a popular backdrop for attendees to use in photos.
Photo: Courtesy of Content Marketing World
Event Strategy Group used a round picture-in-picture effect on the 50-foot center screen suspended above the main stage. The design and colors changed for each speaker.
Photo: Eli Zaturanski
Atlanta's Centennial Olympic Park became "Camp Microsoft Ignite" for a party on the final night of the tech conference.
Photo: Courtesy of Microsoft
Moncler Grenoble Fall/Winter 2014-2015
If there’s a large-scale venue in Manhattan, chances are Moncler has used it. For its February 8 Moncler Grenoble presentation, the high-fashion Italian skiwear brand took over the Hammerstein Ballroom to stage a Villa Eugenie-produced extravaganza. The event boasted 10 opera singers from the Pendulum Choir on oscillating pendulums that swayed as they sang in front of a stack of 60 illuminated boxes, each containing a model wearing an outfit from the fall collection. The nearly half-hour performance had a mandate to start on time in order to allow editors to make the dash across the East River to catch the Alexander Wang show.
Photo: Gianni Pucci/indigitalimages.com
Prints of antique and vintage plate designs livened up the Rammys step-and-repeat.
Photo: Daniel Schwartz for BizBash
More than 2,300 guests attended the dinner reception, which included bars with craft cocktails created by the Rammys Cocktail Program of the Year finalists Royal, Barmini, Indique, Iron Gate, and Kapnos.
Photo: Daniel Schwartz for BizBash
Design Foundry used wood panels and boxwoods to create a separate space for the Citi Open Player Party.
Photo: Daniel Schwartz for BizBash
Guests posed for photos at a Heineken activation, and the guests' photos were then incorporated into the decor.
Photo: Daniel Schwartz for BizBash
Hard Rock Cafe staged a lounge area within the ballroom.
Photo: Daniel Schwartz for BizBash
Modern furniture and colorful pillows decorated a lounge area for the association.
Photo: Daniel Schwartz for BizBash
A lounge with Clyde's Restaurant Group signage mimicked the feel of Clyde’s restaurants with memorabilia and high-top seating.
Photo: Daniel Schwartz for BizBash
Liquor brands such as Absolut were highlighted through ice sculptures on top of the bars.
Photo: Daniel Schwartz for BizBash
An intricate ice sculpture for sponsor Republic National Distributing Company topped one of the ballroom's bars.
Photo: Daniel Schwartz for BizBash
Guests could try drinks from 40 bars and food options such as Bloody Mary shrimp cocktails, smoked Chilean salmon deviled eggs, and grilled beef skirt empanadas.
Photo: Daniel Schwartz for BizBash
Peru's food pavilion served dulce de leche pinwheels with pisco berries for dessert.
Photo: Daniel Schwartz for BizBash
The lounge area for Snagajob, an online listing of part-time jobs, incorporated the company’s signature orange.
Photo: Daniel Schwartz for BizBash
