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PIERRE FABRE

October 23, 2015
Luca Luca
Luca Luca
In a tongue-and-cheek take on the traditional fashion show invitation, designer Luca Orlandi (whose past show invites have come in the form of an album cover and parking ticket) enclosed the invite for his spring 2005 show in a Luca Luca condom wrapper that promised an event "designed for ultra sensation."
Photo: Nadia Chaudhury/BizBash
Liberty London
Liberty London
Designed in-house, the multidimensional accordion-style invitation for Liberty's "Christmas in July" preview was inspired by a trip to the London Transport Museum; each vignette was a train platform that would start your journey aboard "The Liberty Express."
Photo: Nadia Chaudhury/BizBash
Ann Demeulemeester
Ann Demeulemeester
Measuring in at about one and a half inches in height, Ann Demeulemeester's 2009 fashion show invite was a play on proportions. Details of the event, including location, date, and time, were printed on individual pages for a flip book effect.
Photo: Nadia Chaudhury/BizBash
Louis Vuitton
Louis Vuitton
In a no-expense-spared bash for the 2010 opening of its New Bond Street London flagship, Louis Vuitton created unique, numbered V.I.P. invitations that incorporated multiple elements of its travel legacy. Information about each component of the party was featured on a distinct card stock or vachetta leather piece; the final piece was a python card case bearing after-party details. The entire invite was fastened together with a leather tie and gold key—a nod to the French fashion house's luggage-making roots.
Photo: Nadia Chaudhury/BizBash
Neil Barrett
Neil Barrett
Neil Barrett is known for geometric cuts and mathematical exactitude in his designs, and the invitation for his spring 2011 men's show played up those ideas. Details for the show were printed on thick card stock packaged into an envelope, trompe l’oeil-style.
Photo: Nadia Chaudhury/BizBash
Gareth Pugh for Moët & Chandon
Gareth Pugh for Moët & Chandon
For the fall 2008 shows at London Fashion Week, fashion designer Gareth Pugh created a latex rose corsage as the invitation to the British Fashion Council's Moët & Chandon Boudoir V.I.P. room. The pieces were packaged in a Moët & Chandon box and messengered to guests.
Photo: Nadia Chaudhury/BizBash
Burberry Prorsum
Burberry Prorsum
For his spring 2013 Burberry Prorsum show, designer Christopher Bailey celebrated the skyline of London—both the brand’s home base and where it stages its shows—by recreating it in laser-cut pop-up form.
Photo: Nadia Chaudhury/BizBash
Broad Contemporary Art Museum at Los Angeles Country Museum of Art
Broad Contemporary Art Museum at Los Angeles Country Museum of Art
The four-and-a-half-inch-tall invitation to the 2008 inaugural Broad Contemporary Art Museum gala in Los Angeles was inspired by Jeff Koons's "Cracked Egg" sculpture, which was part of the inaugural show. The egg was chosen to represent the Los Angeles County Museum of Art’s "rebirth" as the new pavilion was unveiled.
Photo: Nadia Chaudhury/BizBash
Tom Sachs
Tom Sachs
For a 2008 exhibition at Lever House, artist Tom Sachs mailed miniature, windup plastic Hello Kitty figurines as a preview of his "Bronze Collection" artwork on the iconic Japanese character. The plastic-covered packaging was printed so the artist's name appeared to be tacked on with Scotch Tape.
Photo: Nadia Chaudhury/BizBash
Tod's
Tod's
For the 2008 Tod's Art Plus Film party at the Whitechapel Gallery in London, British fashion designer Henry Holland designed a flip-book-style invitation that featured his cheeky drawings of notable figures in film, music, fashion, and the arts.
Photo: Nadia Chaudhury/BizBash
Barneys New York's Gaga Workshop
Barneys New York's Gaga Workshop
To herald its holiday 2011 charitable partnership with Lady Gaga, Barneys New York threw a party and sent out elaborate invitations. Created by Design Packaging and encased in the iconic Barneys black gift box, the 3-D mock-up of Gaga's Workshop came complete with functioning pop-up details and a transparent card allowing the bearer V.I.P. elevator access to the dedicated floor.
Photo: Nadia Chaudhury/BizBash
Dries Van Noten
Dries Van Noten
The invitations for the 2007 opening of Dries Van Noten's Paris flagship were deceptively simple. A Polaroid shot showing a close-up of the Belgian designer shop served as a sneak preview as well as a way to individualize each invite.
Photo: Nadia Chaudhury/BizBash
Chopard
Chopard
Chopard celebrated its 150th anniversary with an extravagant dinner and party at the Frick Collection in 2010. The Swiss watchmaker and jeweler enlisted New York-based Erin Bazos of Art Direction & Design to create a formal hardcover invitation utilizing a custom "Animal World" logo developed for all the jeweler’s anniversary events. The cover illustration, executed in gold foil stamping, was hand drawn and complemented by a watercolor painting created for the inside of the invite.
Photo: Allen Benedikt/AKA NYC
Bloomberg
Bloomberg
For Bloomberg's White House Correspondents' Dinner after-party in 2008, guests were sent a device that would only reveal the party information when recipients scanned their fingerprints. As an added element of security, each credit card-size piece only responded to the fingerprint of the intended invitee.
Photo: Nadia Chaudhury/BizBash
Hermès
Hermès
In a nod to its heritage as a purveyor of fine leather goods, Hermès, in past seasons, has issued fashion show invitations printed on various forms of its leather offerings. With some, the brand logo was embossed on the leather while with others, the "H" logo was perforated.
Photo: Nadia Chaudhury/BizBash
Stella McCartney
Stella McCartney
Always one to offer a whimsical take on fashion, Stella McCartney worked with author and illustrator Adam Hargreaves to create a 32-page book invitation for her spring 2007 fashion show. In addition to the Little Miss Stella character, Hargreaves also rendered fashion notables like Suzy Menkes, Anna Wintour, and Anna Piaggi in cartoon form.
Photo: Nadia Chaudhury/BizBash
Commonwealth Utilities
Commonwealth Utilities
Menswear brand Commonwealth Utilities held its first runway show in 2009. In a nod to the event venue, the Astor Place Hair barber shop, the invitation included items like combs vacuum-sealed in plastic.
Photo: Nadia Chaudhury/BizBash
Maison Martin Margiela
Maison Martin Margiela
As a reference to New York City, invitations to the 2006 Maison Martin Margiela store opening in the West Village came in the form of a coffee cup, with event details printed on a folded napkin placed inside.
Photo: Nadia Chaudhury/BizBash
John Galliano
John Galliano
Inspired by Maria Lani, the self-declared actress who conned the crème de la crème of the 1920s Paris art scene into painting her portrait, John Galliano's spring 2011 fashion show invites came in the form of scaled-down artworks printed on canvases with the show details on back.
Photo: Nadia Chaudhury/BizBash
Indochine
Indochine
For its 25th anniversary celebration, Manhattan restaurant Indochine enlisted illustrator Jean-Philippe Delhomme to sketch various iconic patrons that have dined in its space over the years. Printed on thick, letter-size paper stock, the postcard-style illustrations served as an artful memento to the milestone.
Photo: Nadia Chaudhury/BizBash
Microsoft is using R.F.I.D. wristbands to transmit information that in the past was delivered as printed materials. The wristbands will also be used to enhance some of the attendee experiences, such as a party Tuesday night at Walt Disney World.
Microsoft is using R.F.I.D. wristbands to transmit information that in the past was delivered as printed materials. The wristbands will also be used to enhance some of the attendee experiences, such as a party Tuesday night at Walt Disney World.
Photo: Andrew Herrold
Eyewear brand Warby Parker hosted a summer pool party in June 2012 at the Standard in downtown Los Angeles. Poolside tables displayed the company's glasses alongside buckets of branded towels.
Eyewear brand Warby Parker hosted a summer pool party in June 2012 at the Standard in downtown Los Angeles. Poolside tables displayed the company's glasses alongside buckets of branded towels.
Photo: Lauren Farmer
During Thrillist's “Best Day of Your Life” event in June 2014, Stoli handed out branded sunglasses and sweatbands to attendees.
During Thrillist's “Best Day of Your Life” event in June 2014, Stoli handed out branded sunglasses and sweatbands to attendees.
Photo: Christos Katsiaouni
Stoli also hosted a dance party at Brazen Fox as part of the festivities and handed out the ideal summer swag: branded bottles of sunscreen.
Stoli also hosted a dance party at Brazen Fox as part of the festivities and handed out the ideal summer swag: branded bottles of sunscreen.
Photo: Christos Katsiaouni
Los Angeles-based Gold Ink Tattoo, whose clients include Jamba Juice, Taco Bell, Nike, Zico, and Bebe, creates custom metallic temporary tattoos in either gold or silver foil. Pricing depends on quantity and color, with a minimum order of 500 sheets.
Los Angeles-based Gold Ink Tattoo, whose clients include Jamba Juice, Taco Bell, Nike, Zico, and Bebe, creates custom metallic temporary tattoos in either gold or silver foil. Pricing depends on quantity and color, with a minimum order of 500 sheets.
Photo: Courtesy of Gold Ink Tattoo
Gifts for the Good Life designed a set of pouches and accessories attached to a large metal ring for easy transport to the beach. Items included a water bottle, a branded sarong, and an SPF lip balm.
Gifts for the Good Life designed a set of pouches and accessories attached to a large metal ring for easy transport to the beach. Items included a water bottle, a branded sarong, and an SPF lip balm.
Photo: Jeremie Barlow
For the third annual Thrillist “Best Day of Your Life” event in June, T.G.I. Friday’s traded sunglasses and beer koozies for guests' tweets via vending machine.
For the third annual Thrillist “Best Day of Your Life” event in June, T.G.I. Friday’s traded sunglasses and beer koozies for guests' tweets via vending machine.
Photo: Courtesy of Thrillist
For the Engage14 summit in the Cayman Islands, Gifts for the Good Life put together mini manicure sets with nail polishes in beachy hues for guests. Prices range from $25 to $35 per custom set.
For the Engage14 summit in the Cayman Islands, Gifts for the Good Life put together mini manicure sets with nail polishes in beachy hues for guests. Prices range from $25 to $35 per custom set.
Photo: Rebecca Davidson
In August 2014, Viacom-owned Centric Network launched its re-branded image with a three-day “Island Takeover” tour on Martha’s Vineyard, produced by Events By Fabulous. A custom-wrapped gifting truck distributed branded tote bags and beach towels.
In August 2014, Viacom-owned Centric Network launched its re-branded image with a three-day “Island Takeover” tour on Martha’s Vineyard, produced by Events By Fabulous. A custom-wrapped gifting truck distributed branded tote bags and beach towels.
Photo: Anthony Esposito
Guests can keep themselves cool with sandalwood fans from Beau-coup. The natural wood hand fans can be personalized with a custom hang tag and are available in white gift boxes. Prices range from $1.18 to $1.80 each, depending on quantity and gift boxes.
Guests can keep themselves cool with sandalwood fans from Beau-coup. The natural wood hand fans can be personalized with a custom hang tag and are available in white gift boxes. Prices range from $1.18 to $1.80 each, depending on quantity and gift boxes.
Photo: Courtesy of Beau-coup
A custom cocktail kit by Gifts for the Good Life, featuring images from photographer Jasmine Star, include all the necessary ingredients to mix up a refreshing summer libation. The kits start at $65 each.
A custom cocktail kit by Gifts for the Good Life, featuring images from photographer Jasmine Star, include all the necessary ingredients to mix up a refreshing summer libation. The kits start at $65 each.
Photo: Courtesy of Gifts for the Good Life
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