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Fall 2015

October 27, 2015
At a casual outdoor wedding in California planned by Kate Miller Events, gingham flags displaying table numbers were tucked into vintage soda bottles filled with flowers.
At a casual outdoor wedding in California planned by Kate Miller Events, gingham flags displaying table numbers were tucked into vintage soda bottles filled with flowers.
Photo: True Love Photo
Guests created custom perfumes at a scent bar set up by Ka-Mil-Yin, a Los Angeles-based fragrance company that specializes in perfume parties, to take home as a favor from a bridal shower.
Guests created custom perfumes at a scent bar set up by Ka-Mil-Yin, a Los Angeles-based fragrance company that specializes in perfume parties, to take home as a favor from a bridal shower.
Photo: Elizabeth Messina
For a wedding at the King Plow Event Gallery in Atlanta, Bold American Events & Catering designed an upside-down centerpiece of yellow tulips and glass globes that hung above the head table.
For a wedding at the King Plow Event Gallery in Atlanta, Bold American Events & Catering designed an upside-down centerpiece of yellow tulips and glass globes that hung above the head table.
Photo: Our Labor of Love
The Art Institute of Chicago's Woman's Board Gala
The Art Institute of Chicago's Woman's Board Gala

The museum hosted a gala in 2013 to fete its "Impressionism, Fashion, and Modernity" exhibition. Event designer Bill Heffernan of HMR Design Group used a black-and-white color scheme inspired by some of the 19th-century dresses on display. To complement the fashion-inspired setting, tables were topped with 19th-century-style wire urns set atop black-and-white hat boxes.

Photo: Courtesy of Art Institute of Chicago
The San Francisco Symphony's Black and White Ball
The San Francisco Symphony's Black and White Ball

In 2012, the symphony decked its ball in elegant, black-and-white decor from Blueprint Studios.

Photo: Damion Hamilton
For a Los Angeles event celebrating the launch of its Sur.face Pro makeup palette, beauty brand Beautyblender hosted an August 2014 event with a customized gift for bloggers. A Stuk Designs artist sketched portraits of invitees holding the new products, creating the drawings based on photos from guests’ social media streams.
For a Los Angeles event celebrating the launch of its Sur.face Pro makeup palette, beauty brand Beautyblender hosted an August 2014 event with a customized gift for bloggers. A Stuk Designs artist sketched portraits of invitees holding the new products, creating the drawings based on photos from guests’ social media streams.
Photo: Dawn McCoy/Beauty Frosting
Kari Feinstein produced a brunch at the Hotel on Rivington for skincare brand host Proactiv, with a guest list including an intimate crowd of bloggers. The September event in New York included cookies in the brand's signature blue color from Tribeca Treats, which bore the names of the individual guests.
Kari Feinstein produced a brunch at the Hotel on Rivington for skincare brand host Proactiv, with a guest list including an intimate crowd of bloggers. The September event in New York included cookies in the brand's signature blue color from Tribeca Treats, which bore the names of the individual guests.
Photo: WireImage
For a May 2014 event to fete its new premium skincare collection, Target invited bloggers to a Beverly Hills estate, where they collected products from four theme stations at which beauty concierges gave them personalized consultations based on their skin types. All along, guests posted to social media—the event also included highly visual vignettes and decor—and the attendees with the most online traction for a single post at the end received a gift bag filled with the whole skincare collection.
For a May 2014 event to fete its new premium skincare collection, Target invited bloggers to a Beverly Hills estate, where they collected products from four theme stations at which beauty concierges gave them personalized consultations based on their skin types. All along, guests posted to social media—the event also included highly visual vignettes and decor—and the attendees with the most online traction for a single post at the end received a gift bag filled with the whole skincare collection.
Photo: Kim Genevieve
Online retailer ModCloth launched its first in-person fit shop event in Los Angeles, known as ModCloth IRL, with an April luncheon for fashion bloggers and other social influencers in that sphere. Wildflowers in shot glasses with name plaques served as seating cards, prompting many guests to share their own arrangement on social media.
Online retailer ModCloth launched its first in-person fit shop event in Los Angeles, known as ModCloth IRL, with an April luncheon for fashion bloggers and other social influencers in that sphere. Wildflowers in shot glasses with name plaques served as seating cards, prompting many guests to share their own arrangement on social media.
Photo: Alesandra Dubin/BizBash
Following the Streamy awards in September, digital media company Fullscreen hosted a neon-colored after-party in Los Angeles, partnering with Caravents on the production and digital strategy. The fete was intended to create a space where the Web content-creating millennial and Gen Z attendees would feel motivated to share in authentic ways. One detail ripe for sharing was a collection of small animal objects placed throughout the space along with the hashtag #EmojisintheWild.
Following the Streamy awards in September, digital media company Fullscreen hosted a neon-colored after-party in Los Angeles, partnering with Caravents on the production and digital strategy. The fete was intended to create a space where the Web content-creating millennial and Gen Z attendees would feel motivated to share in authentic ways. One detail ripe for sharing was a collection of small animal objects placed throughout the space along with the hashtag #EmojisintheWild.
Photo: Paige Jones
Kari Feinstein also produced a second blogger brunch at the Hotel on Rivington during New York Fashion Week in September for Hearts on Fire and Chapstick, where products sat upon plates next to heart-shaped personalized cookies from Tribeca Treats.
Kari Feinstein also produced a second blogger brunch at the Hotel on Rivington during New York Fashion Week in September for Hearts on Fire and Chapstick, where products sat upon plates next to heart-shaped personalized cookies from Tribeca Treats.
Photo: WireImage
Vanity Fair brought its Vanity Fair Social Club to Emmy weekend for the first time this year; previously, it happened only during the Oscars. The event produced by Caravents and held at the creative co-working space WeWork Hollywood hosted panels, events, and activations aimed at bloggers as well as digital journalists. A bar offered goods from various sponsors like Brooks Brothers and Viktor & Rolf; guests could step up, select their offerings, and post to social media channels in exchange for the goodies.
Vanity Fair brought its Vanity Fair Social Club to Emmy weekend for the first time this year; previously, it happened only during the Oscars. The event produced by Caravents and held at the creative co-working space WeWork Hollywood hosted panels, events, and activations aimed at bloggers as well as digital journalists. A bar offered goods from various sponsors like Brooks Brothers and Viktor & Rolf; guests could step up, select their offerings, and post to social media channels in exchange for the goodies.
Photo: Alesandra Dubin/BizBash
Johnnie Walker hosted its House of Walker tasting and education events last fall in Austin, Texas. As they arrived, all social media influencer guests received cards embedded with R.F.I.D. tags that allowed them tastes at each of the six stations. Guests could link their cards to their social accounts to enable easy sharing, and a highly visual and personal welcome message appeared when guests put their cards into designated slots at the tasting mats.
Johnnie Walker hosted its House of Walker tasting and education events last fall in Austin, Texas. As they arrived, all social media influencer guests received cards embedded with R.F.I.D. tags that allowed them tastes at each of the six stations. Guests could link their cards to their social accounts to enable easy sharing, and a highly visual and personal welcome message appeared when guests put their cards into designated slots at the tasting mats.
Photo: Nadia Chaudhury/BizBash
In February 2014, W Chicago City Center hosted a Valentine's Day event for bloggers and other media. Given the event celebrated the romantic holiday, the property’s in-house mixologist, Lauren Parton, created personalized love potions at the bar, after inquiring about their cocktail preferences. She also wrote down the recipe, and sent guests home with jars of their potions printed with cheeky labels.
In February 2014, W Chicago City Center hosted a Valentine's Day event for bloggers and other media. Given the event celebrated the romantic holiday, the property’s in-house mixologist, Lauren Parton, created personalized love potions at the bar, after inquiring about their cocktail preferences. She also wrote down the recipe, and sent guests home with jars of their potions printed with cheeky labels.
Photo: Jenny Berg/BizBash
In January 2014, Dermalogica Canada invited beauty bloggers as well as editors for a breakfast on the set of Degrassi High. The event launched the new teen and young-adult-targeted skincare line Clear Start, so the breakfast took on a look reminiscent of high school, with prom-style decor and even corsages.
In January 2014, Dermalogica Canada invited beauty bloggers as well as editors for a breakfast on the set of Degrassi High. The event launched the new teen and young-adult-targeted skincare line Clear Start, so the breakfast took on a look reminiscent of high school, with prom-style decor and even corsages.
Photo: Stefania Yarhi
Kenneth Cole drew a group of 30 bloggers to its New York showroom in March 2011 to showcase the new collection alongside a screening of Rebel Without a Cause. The line was partly inspired by the iconic James Dean movie, so the host nodded to rebellious youth culture with motorcycle gear and the brand’s well-known style of cheeky eyebrow-raising quotes printed throughout decor. The original concept was to transport guests to the event on motorcycles with pro drivers, an idea cancelled due to rain. However, bloggers did nevertheless receive custom helmets—a social-media-ready visual.
Kenneth Cole drew a group of 30 bloggers to its New York showroom in March 2011 to showcase the new collection alongside a screening of Rebel Without a Cause. The line was partly inspired by the iconic James Dean movie, so the host nodded to rebellious youth culture with motorcycle gear and the brand’s well-known style of cheeky eyebrow-raising quotes printed throughout decor. The original concept was to transport guests to the event on motorcycles with pro drivers, an idea cancelled due to rain. However, bloggers did nevertheless receive custom helmets—a social-media-ready visual.
Photo: Courtesy of Kenneth Cole
Side Yards
Side Yards

The Yards hosted its second annual Side Yards at Yards Park on November 7 in Washington. The sideshow spectacle featured three stages of entertainment by Circus of Wonders, and a variety of hanging umbrellas were part of the event's decor.

Photo: Joy Asico/asicophoto
4.01K Race For Retirement
4.01K Race For Retirement

Prudential Financial's first "4.01K Race for Retirement" took place November 7 at the R.F.K. Stadium Festival Grounds in Washington. More than 5,000 people participated, and post-race, runners played interactive games on iPads that helped them learn about retirement savings strategies.

Photo: Kevin Wolf/AP Images for Prudential Financial, Inc.
LG's "Divide & Conquer on Broadway" Promotional Event
LG's 'Divide & Conquer on Broadway' Promotional Event

To promote its new Twin Wash washing machine, LG hosted a daylong series of Broadway-inspired performances involving giant puppets in New York's Times Square on November 3. Choreographed by Joshua Bergasse, the show integrated the way the washing works by staging a "battle" between a pink robe (representing "delicates") against a striped shirt and pants (representing "regulars"), which were maneuvered by six puppeteers alongside dancers specializing in acrobatics, martial arts, and Brazilian martial art capoeira.

Photo: Stephanie Diani/AP Images for Verizon
Fight Night
Fight Night

The 26th annual Fight Night, Fight for Children's largest annual fund-raiser, took place November 5 at the Washington Hilton in D.C. The evening paid tribute to Mohammed Ali and his iconic "Thrilla in Manilla" fight of 1975. A backdrop wall incorporated three screens that showed footage of iconic Ali fights as well as a trailer for the new boxing movie Creed.

Photo: Tony Brown/imijphoto.com for BizBash
Fight Night
Fight Night

Hargrove suspended boxing gloves from the ceiling behind the check-in desk.

Photo: Tony Brown/imijphoto.com for BizBash
Fight Night
Fight Night

Guests could test their strength with a speed bag machine at the V.I.P. reception.

Photo: Tony Brown/imijphoto.com for BizBash
Dining by Design
Dining by Design

Design Industries Foundation Fighting AIDS hosted Dining by Design at Chicago's Merchandise Mart November 4 and 5. Installations included a setup from Herman Miller Geiger Furniture by Gensler that was loosely inspired by a hospital waiting room. Syringes and small red toys were found on trays next to the wooden seats, and a ceiling of white balloons hung overhead.

Photo: Barry Brecheisen for BizBash
Dining by Design
Dining by Design

Wolf Gordon by the Getty's Group curtained off its booth, and guests stood in line to enter the mysterious installation. With a "Secret Society of Benevolence" theme, the space had a back wall made of black envelopes sealed with golden hearts. Guests could take the envelopes off the wall, and instructions inside bid them to perform kind tasks, such as offering compliments to fellow partygoers. A large-scale graphic design was slowly revealed as guests took more envelopes.

Photo: Barry Brecheisen for BizBash
Dining by Design
Dining by Design

A vignette from Leopardo by VOA evoked a Moroccan train car. Simple wooden tables, topped with white flowers and Moroccan tea glasses, were placed beside windows that appeared to look out onto scenery in motion.

Photo: Barry Brecheisen for BizBash
Museum of Contemporary Art's Benefit Art Auction
Museum of Contemporary Art's Benefit Art Auction

Chicago's Museum of Contemporary Art hosted its first Benefit Art Auction since 2010 on October 23. After the event, guests headed back to the museum to check out the auction artwork, which was displayed in the galleries. Glowing red tables held desserts, including mini caramel apples, dark chocolate tartlets with peanut butter mousse, mini Pop-Tarts, and "boozy heart" truffles.

Photo: Kent Drake Photography
Mac & Cheese Fest Chicago
Mac & Cheese Fest Chicago

The second annual Mac & Cheese Fest Chicago took place in late October at the UIC Forum. The event featured plush characters dressed as a macaroni noodle and a hunk of cheese; a step-and-repeat bore the slogan "Say Cheese."

Photo: Metts Photo/Courtesy of Mac & Cheese Fest
Mac & Cheese Fest Chicago
Mac & Cheese Fest Chicago

This year's event drew some 4,000 guests and had more than 100 participating vendors.

Photo: Metts Photo/Courtesy of Mac & Cheese Fest
Mac & Cheese Fest Chicago
Mac & Cheese Fest Chicago

The event had two sessions; in each, 50 restaurants competed for the "Golden Noodle" award. The award was given to the macaroni and cheese dishes that were deemed to have the best taste, texture, and creativity. Judges included chefs, food critics, and bloggers.

Photo: Metts Photo/Courtesy of Mac & Cheese Fest
Mac 'n Cheese Festival Toronto
Mac 'n Cheese Festival Toronto

The first Mac 'n Cheese Festival Toronto took place June 5 to 7 outside Liberty Market. More than 20 chefs dished out variations of the comfort food, and toppings varied from lobster to wine-braised steak; there were also fusion dishes such as mac 'n' cheese sushi.

Photo: Courtesy of Mac 'n Cheese Festival Toronto 2015
Mac 'n Cheese Festival Toronto
Mac 'n Cheese Festival Toronto

Big E's, a Hawaiian restaurant, served cold mac 'n' cheese salad.

Photo: Courtesy of Mac 'n Cheese Festival Toronto 2015
Mac 'n Cheese Festival Toronto
Mac 'n Cheese Festival Toronto

Organizers were surprised at the crowd size at the first-time event. Though the target attendance was 20,000, some 52,000 guests showed up.

Photo: Courtesy of Mac 'n Cheese Festival Toronto 2015
Shoes
Shoes
In 2011, New Balance took over New York's 620 Loft & Garden for a launch that saw producer MKG use shoes instead of vases as a tongue-and-cheek way to hold floral arrangements.
Photo: Jika González/BizBash
Ice
Ice
For the Canadian unveiling of the new limited edition Rémy Louis XIII Black Pearl cognac in Toronto in 2007, small golden bags filled with parting gifts flanked a square ice vase holding red roses.
Photo: Robyn Small/BizBash
Urinals
Urinals
One of the twists of Smirnoff's 2001 Twistotica product launch event in New York was that the men's and women's restrooms were switched. So the planning team at EventQuest put flowers in the urinals of the new women's bathroom.
Photo: Courtesy of Smirnoff
Tea Kettles
Tea Kettles
The British Academy of Film and Television Arts Los Angeles hosted its annual Bafta Los Angeles TV Tea at the SLS Hotel during Emmy weekend this year, honoring nominees from America and Europe. At the event, tea kettles in the shape of red phone booths held floral arrangements.
Photo: Frazer Harrison/BAFTA LA/Getty Images for BAFTA LA
Tires
Tires
To raise funds for its Nascare (Neighbors and Supporters Care) program, the Boca Raton Community Hospital ditched the typical ballroom setting in favor of a private hangar at the Boca Airport in 2006. Boston-based Rafanelli Events designed the event, which had a Nascar theme, inspired by the name of the hospital's cancer program. Tires served as unconventional vessels to hold flowers.
Photo: BizBash
Boots
Boots
Every year, the New York Botanical Garden's Orchid Dinner brings together top talents from the floral, interior, and fashion design communities who devise individual tables. In 2007, designers Tony Ingrao and Randy Kemper put together an equestrian-theme table for Stark Carpet. Riding boots doubled as vases, and a single silver stirrup adorned the back of each chair cover.
Photo: Marina Senra for BizBash
Bird Cages
Bird Cages
Variety and Women in Film's pre-Emmy party in Los Angeles in 2012 was inspired by A Midsummer Night’s Dream, and whimsical decor included hanging bird cages filled with flowers.
Photo: Joe Scarnici/WireImage
Popcorn Boxes
Popcorn Boxes
The Starlight Children's Foundation hosted its Starlight Gala, sponsored by Toys “R” Us, at Toronto's Fairmont Royal York Hotel earlier this year. With the goal of raising money for sick or injured children, organizers created a whimsical bash filled with circus-inspired ideas. To that end, fluffy white flowers spilled out of striped containers that were shaped like classic popcorn boxes.
Photo: George Pimentel Photography
Cardboard
Cardboard
For a 2009 West Elm opening in New York, event designer David Stark helped underscore the retailer’s dedication to environmental awareness by creating auction items made from packing materials. More than half the objects crafted by Stark were functional, including vases made from laser-cut cardboard. (Glass test tubes inside allow users to fill the flower holders with water.)
Photo: Jessica Torossian/BizBash
Industrial Materials
Industrial Materials
Industrial elements dominated the Tate Americas Foundation's Artists Dinner in New York in May. Designer David Stark used giant metallic tubes, florescent lights, and galvanized metal accents in raw event space Skylight at Moynihan Station. Soft pink flowers contrasted the industrial materials that held them.
Photo: Nadia Chaudhury/BizBash
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