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CLEVER IDEAS

December 8, 2015
Barbie's fun promotion involved several models dressed as Ken dolls housed inside a glass-paneled truck. Driving throughout the city, Barbie encouraged consumers to follow the truck's movements via Facebook, Twitter, and Foursquare.
Barbie's fun promotion involved several models dressed as Ken dolls housed inside a glass-paneled truck. Driving throughout the city, Barbie encouraged consumers to follow the truck's movements via Facebook, Twitter, and Foursquare.
Photo: Diane Bondareff/Barbie
Wrapped with brand images and taglines, the 'greenhouse on wheels' was the central component of Ion Television's marketing efforts. The glass-walled truck traveled to eight ad agencies—from Universal McCann's Midtown office to Zenith's building on West Houston.
Wrapped with brand images and taglines, the "greenhouse on wheels" was the central component of Ion Television's marketing efforts. The glass-walled truck traveled to eight ad agencies—from Universal McCann's Midtown office to Zenith's building on West Houston.
Photo: Michael Simon
Wolfgang Puck Catering's Chef Shadowboxes
Wolfgang Puck Catering's Chef Shadowboxes

For a recent event at the Perot Museum of Science and Nature in Dallas, Wolfgang Puck Catering employed a "chef shadowbox." Meant to provide a strong visual behind a more standard food station, a chef in a shadowbox prepared appetizers as guests looked on.

Photo: Courtesy of Wolfgang Puck Catering
StubHub "Let Your Fan Out" Competition
StubHub 'Let Your Fan Out' Competition

For its "Let Your Fan Out" Campaign, online ticket marketplace StubHub invited seven finalists from a video contest to participate in a sports-minded live game show on November 12 at L.A. Live's Microsoft Square. Airbrush tattoos offered to fans attending the event matched the campaign messaging.

Photo: Doug Williams
Murals & Meetings
Murals & Meetings

Painting on a hotel’s walls would normally result in a fine or worse. At Marriott Stanton South Beach, groups can channel the arty vibes of the Wynwood neighborhood of Miami and “vandalize” the hotel’s walls during organized graffiti lessons. The “Murals & Meetings” activity pairs groups with local artists to create their own street-art masterpieces.

Photo: Courtesy of Marriott Stanton South Beach
The circular center stage was surrounded by a floor-to-ceiling translucent scrim that allowed for 3-D projection mapping.
The circular center stage was surrounded by a floor-to-ceiling translucent scrim that allowed for 3-D projection mapping.
Photo: Scott Clark
Kiehl's Amfar Ride Finish-Line Wrap Party
Kiehl's Amfar Ride Finish-Line Wrap Party
Kiehl's 10-day philanthropic motorcycle ride along the Eastern Seaboard wrapped up with a finish-line party July 20 at the Kiehl's Georgetown store. The event, which raised awareness for H.I.V./AIDS research and resources, had motorcycle-inspired decor and cuisine including a dessert display from Georgetown Cupcake.
Photo: Paul Morigi/Getty Images for Kiehl's Since 1851
A custom table that continued up a wall featured artfully arranged truffles along with fresh fruit, nuts, and spices, all set in a bed of melted chocolate.
A custom table that continued up a wall featured artfully arranged truffles along with fresh fruit, nuts, and spices, all set in a bed of melted chocolate.
Photo: Nadia Chaudhury/BizBash
As a surprising and humorous way to decorate the cavernous Park Avenue Armory's drill hall, the Jewish Museum and David Stark used more than 5,000 T-shirts to form walls and a ceiling. The custom tees were painted with tongue-in-cheek takes on classic slogans, like 'Frankie Says Relax It's Purim' and 'Got Spiel?' 'We love the fact that the characters of Purim—Esther, Mordecai, Haman, and Ahasuerus—could somehow be re-contextualized as the Fab Four, and thinking of that iconic T-shirt in which the Beatles names were lain out in the Helvetica font, we immediately made the leap to lay out our Purim names in that same format. And then that led to the blur of other iconic T-shirt graphics mixed with references to Judaism and Purim—all with a big smirk,' said Stark.
As a surprising and humorous way to decorate the cavernous Park Avenue Armory's drill hall, the Jewish Museum and David Stark used more than 5,000 T-shirts to form walls and a ceiling. The custom tees were painted with tongue-in-cheek takes on classic slogans, like "Frankie Says Relax It's Purim" and "Got Spiel?" "We love the fact that the characters of Purim—Esther, Mordecai, Haman, and Ahasuerus—could somehow be re-contextualized as the Fab Four, and thinking of that iconic T-shirt in which the Beatles names were lain out in the Helvetica font, we immediately made the leap to lay out our Purim names in that same format. And then that led to the blur of other iconic T-shirt graphics mixed with references to Judaism and Purim—all with a big smirk," said Stark.
Photo: Susie Montagna
In the music room, hundreds of mylar balloons were strung across the ceiling and along the walls to create an elegant yet festive cocktail party atmosphere. The chandelier and wall and curtain treatments were preexisting elements, while all furniture was brought in.
In the music room, hundreds of mylar balloons were strung across the ceiling and along the walls to create an elegant yet festive cocktail party atmosphere. The chandelier and wall and curtain treatments were preexisting elements, while all furniture was brought in.
Photo: David X. Prutting/BFAnyc.com
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WorldPride D.C. took place May 17-June 8.
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Spanning several rooms of the Mercer Labs Museum of Art and Technology in New York City, a recent Don Julio experience allowed visitors to step inside tech-driven installations that were powered by cinematic projections, 4D spatial audio, and evocative scents like the warm aromas of roasted agave and rich oak. See more: See Inside This High-Tech, Multisensory Experience from Don Julio
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Hennessy returned to Gov Ball with its revamped Hennessy Highline. Festivalgoers stopped by for live mural paintings, DJ sets between performances, custom photo ops, and an interactive claw machine where fans lined up for a shot at exclusive Hennessy premiums, as well as cocktails like the Henny-Rita, Hennessy Berry Mojito, and Hennessy Pineapple. See more: Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
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Visitors embark on a rescue mission with a team of fellow Minecrafters.
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From an architectural playground and museum to a luxury hotel, visitors are sure to be pleasantly surprised.
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