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Event Ideas

February 1, 2016
Svedka bottles and the message 'New Year, Same You' decorated a photo backdrop at the brand's 'Broken Resolutions' bash.
Svedka bottles and the message "New Year, Same You" decorated a photo backdrop at the brand's "Broken Resolutions" bash.
Photo: Michael Simon
While acrobats performed live routines on treadmills at the 'Get Fit' station, guests watched from comfy recliners nearby.
While acrobats performed live routines on treadmills at the "Get Fit" station, guests watched from comfy recliners nearby.
Photo: Michael Simon
Performers wore black and gold coordinating outfits, to inject a bit of sparkle that producer Jessica Fels said was a necessary component to the event's design.
Performers wore black and gold coordinating outfits, to inject a bit of sparkle that producer Jessica Fels said was a necessary component to the event's design.
Photo: Michael Simon
Marquee-style lights that spelled out 'Drink Less' made for an ironic backdrop for the bar. Similarly, signature cocktails had playful names, including 'Eat More Fruit,' a libation made with Svedka Grapefruit Jalapeno vodka and melon liqueur.
Marquee-style lights that spelled out "Drink Less" made for an ironic backdrop for the bar. Similarly, signature cocktails had playful names, including "Eat More Fruit," a libation made with Svedka Grapefruit Jalapeno vodka and melon liqueur.
Photo: Michael Simon
The 'Volunteer' area encouraged guests to play up their narcissistic tendencies at mirrored selfie stations.
The "Volunteer" area encouraged guests to play up their narcissistic tendencies at mirrored selfie stations.
Photo: Michael Simon
A doughnut wall from Hollywood Candy Girls was marked with signage that read 'Eat Better.'
A doughnut wall from Hollywood Candy Girls was marked with signage that read "Eat Better."
Photo: Michael Simon
Cocktail napkins were emblazoned with the event's hashtag, #SvedkaDoYou, and the tagline, 'New Year, Same You.'
Cocktail napkins were emblazoned with the event's hashtag, #SvedkaDoYou, and the tagline, "New Year, Same You."
Photo: Michael Simon
Also placed outside the event's venue was an eye-catching ice sculpture of penguins. The creation of the frozen pieces during the day drew crowds.
Also placed outside the event's venue was an eye-catching ice sculpture of penguins. The creation of the frozen pieces during the day drew crowds.
Photo: Courtesy of Discovery Communications LLC
Hundreds of balloons from Balloon Trix hung from the ceiling during the V.I.P. dinner. The space changed colour with each course, starting with blue, morphing to pink for the main course, changing to orange for dessert, and ending in red.
Hundreds of balloons from Balloon Trix hung from the ceiling during the V.I.P. dinner. The space changed colour with each course, starting with blue, morphing to pink for the main course, changing to orange for dessert, and ending in red.
Photo: George Pimentel
Todd Events made a wedding held inside a large barn in Aspen seem more intimate with two tall signature bars and scattered seating and food station vignettes. Hanging glass globes appeared to lower the ceilings.
Todd Events made a wedding held inside a large barn in Aspen seem more intimate with two tall signature bars and scattered seating and food station vignettes. Hanging glass globes appeared to lower the ceilings.
Photo: Karlisch Wrubel Photography
Matthew Parker Events crafted lighting fixtures for a speakeasy-themed wedding using hats from a party supply store, decorative ribbon, corded wire, and filament bulbs.
Matthew Parker Events crafted lighting fixtures for a speakeasy-themed wedding using hats from a party supply store, decorative ribbon, corded wire, and filament bulbs.
Photo: Yvonne Wong
For a wedding at the King Plow Event Gallery in Atlanta, Bold American Events & Catering designed an upside-down centerpiece of yellow tulips and glass globes that hung above the head table.
For a wedding at the King Plow Event Gallery in Atlanta, Bold American Events & Catering designed an upside-down centerpiece of yellow tulips and glass globes that hung above the head table.
Photo: Our Labor of Love
Giant playing cards hung over the tabletops, bent to give a sense of movement. A chessboard motif served as the backdrop for the stage.
Giant playing cards hung over the tabletops, bent to give a sense of movement. A chessboard motif served as the backdrop for the stage.
Photo: Stéphane Poirier
Pages from the script hung from round chandeliers on the ceiling.
Pages from the script hung from round chandeliers on the ceiling.
Photo: Kyle Flubacker
MophieRescue Team
MophieRescue Team

Mobile accessory company Mophie returned to SXSW for a second year with its signature St. Bernards, which delivered chargers to attendees with dying phones. This year, as part of Mophie's new partnership with Indian Motorcycle, the dogs traveled on motorcycles from the activation's hub, "Bad to the Bone Bar."

Photo: Courtesy of Mophie
Photoboxx
Photoboxx

Photoboxx is a social media printing station for parties and events. When guests post their photos to Twitter or Instagram using a designated hashtag, the Photoboxx printer automatically prints a hard copy. Hosts can customize the background color of the prints and also add graphics or logos. They can also choose whether to display or hide information such as username, profile image, and comments. After the event, Photoboxx provides a report on hashtag usage, impressions, and reach.

Photo: Courtesy of Photoboxx
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Spanning several rooms of the Mercer Labs Museum of Art and Technology in New York City, a recent Don Julio experience allowed visitors to step inside tech-driven installations that were powered by cinematic projections, 4D spatial audio, and evocative scents like the warm aromas of roasted agave and rich oak. See more: See Inside This High-Tech, Multisensory Experience from Don Julio
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Hennessy returned to Gov Ball with its revamped Hennessy Highline. Festivalgoers stopped by for live mural paintings, DJ sets between performances, custom photo ops, and an interactive claw machine where fans lined up for a shot at exclusive Hennessy premiums, as well as cocktails like the Henny-Rita, Hennessy Berry Mojito, and Hennessy Pineapple. See more: Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
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