A photo activation from Mercedes-Benz let guests pose in front of a model vehicle and a backdrop featuring San Francisco's iconic Golden Gate Bridge.
Bags that attendees received at registration had various charts taken from Quartz stories that could serve as conversation starters.
Quartz encourages its sponsors to bring unusual and engaging activations to its events. One example was a fully functional mini planetarium from Qualcomm.
An unexpected addition to the stage was a DJ booth.
In a nod to its exhibit on bioluminescent organisms, the American Museum of Natural History's junior benefit in 2012 featured bright lighting and glowing decor. Illuminated spheres and LED neon-colored wires decorated the dinner tabletops.
At South by Southwest in Austin, Texas, in 2014, event production agency MKG brightened up a dark room using neon masking tape and ultraviolet lighting, creating an edgy, Pop Art-inspired look for the party for online magazine xoJane.com. Upstairs, guests were encouraged to take selfies with mirrors; images were printed by the Bosco to add onto the Shameless Selfie wall and were projected in the main room.
For the 2010 MOCA gala in Los Angeles, the museum commissioned artist Doug Aitken to transform the benefit into an experiential work of art. The event took place inside of a tent topped by a dramatic installation in the ceiling: a sculpture made from 2,400 feet of running white PVC pipe interspersed with 191 pieces of VersaTube.
During the White House Correspondents' Association Dinner weekend in 2012, Google and The Hollywood Reporter hosted an event that welcomed guests with an alphabet-board sign.
At AOL's NewFront in 2012, neon signage in the arrivals tent pointed guests toward the event entrance at Highline Stages in New York.
For Sparkle Lounge on January 8, the annual client and vendor appreciation event from the Ronald Reagan Building and International Trade Center, the building’s signature Atrium space was transformed with futuristic lighting effects and angular graphics. Two sleek, minimalist bars flanked the space, which popped in shades of pink and purple.
