FİKİR KUMBARASI

In addition to a branded bar and keg area by the pool, sponsor Amstel Light also provided gaming equipment. In contrast, pomegranate juice brand Pom Wonderful co-hosted morning yoga sessions with Exhale Spa. Apparel brand Trovata provided dresses for the waitstaff and Bonobos hosted trunk shows.

Ideal for company picnics and outdoor festivals, the mobile zip line from NY Party Works lets guests of all ages fly overhead. The line from the New York-based company accommodates two people at a time and travels at 21 miles per hour and as high as 300 feet. The zip line’s spring-based system slows down the landing, using a hydraulic decelerator to lower the thrill-seeker to the ground. The zip line is currently permitted for events in New York, New Jersey, Connecticut, and Pennsylvania. Pricing, including staff, is from $3,795 for four hours.

Attendees took part in intimate “tent talks,” where speakers like Colin Cowie hosted small groups for informal discussions over a picnic lunch inside tents provided by Shelter Company.

At the 2011 opening-night party for Cirque du Soleil's Zarkana show, Brazilian cachaça brand Leblon served caipirinha cocktails and and set up a foosball table in the Brazilian national colors of green and yellow.

Try a unique teambuilding activity with Limo Cycle Tours, which offers ghost tours, history tours, and pub crawls in downtown Sanford, Florida. The company has two 15-passenger, pedal-powered vehicles. Both have padded seats with backs, personal fans that can spray cool mist, a six-speaker sound system, and two 60-quart coolers for drinks and snacks. Pricing starts at $175 per hour with a minimum two-hour rental.

In a new take on the traditional photo backdrop, guests bounced on a trampoline before having their photo taken. Side rails around the custom station kept guests safe.

The Nutella logo was splashed on games and activities, including a beanbag toss.

A “fruit toss” game let guests pitch pineapples, lemons, and other produce into baskets attached to a colorful, branded wall.

In July, suddenly ubiquitous eyewear brand Warby Parker hosted a pop-up "bocce social" in Chicago's Wicker Park neighborhood. Open to everyone 21 years old and over, the activation included a grassy bocce court, live performances from DJ Dan Maloney and the Record Low, and wheelbarrows filled with Goose Island Beer and picnic snacks. Servers circulated the area holding trays of the brands' sunglasses for locals to test out, and there was also a pop-up shop on-site.

In honor of the fruit-flavored vodkas, a giant board of tic-tac-toe used cutout citrus slices as pieces.

At Variety's Power of Youth event, a larger-than-life game of Connect Four tested guests' strategy skills.

The PTTOW Summit, held in May at Southern California’s Terranea Resort, encouraged conference attendees to sit with one another and answer some of life's big questions. A spinning wheel positioned adjacent to a seating group offered a series of topics—like "hate," "doubt," and "purpose"—to break the ice and make the exercise more interesting. The coffee table positioned at the seating group offered a workbook that participants could open to find questions or activities to do together, and the event also offered "conversation cookies,” fortune cookies filled with more conversation topics. JOWY Productions was behind the event’s production.

As with all McCartney presentations, the models were encouraged to mingle and interact with guests. At the Monday event the models, clad in the resort 2013 collection, played games and chatted with guests. In terms of groupings, the gathering was more organic than seasons past, with models arranged together according to the patterns or colors of their garments.

At lawn-bowling stations, guests could try to knock down prop bottles of the product. Bright, fruity images adorned the lanes.

The Nerf Rebelle targeting station encouraged guests to take aim with the Heartbreaker Bow and Guardian Crossbow.