Before lunch and the presentation, guests gathered in a sponsor activation area. Its design had a look consistent with the main room, with the same color palette and furniture rentals.
New York's annual tasting event took place April 25 at 225 Liberty Street in Battery Park. A wall of orange helium balloons featuring the No Kid Hungry logo served as the backdrop for the event's main photo booth.
This year's Robin Hood Foundation Benefit took place May 9 at the Jacob K. Javits Convention Center. As the benefit's decor always celebrates New York City, fabricated elements included 3-D silhouettes of iconic buildings such as the One World Trade Center and the Empire State Building.
The bars were designed to look like New York City skyscrapers and each served a specialty cocktail and was named for a restaurant by Major Food Group.
The ninth annual Outside Lands music festival took place August 5 to 7 at Golden Gate Park in San Francisco. The Heineken House activation, created by Heineken and the Corso Agency, offered a digital graffiti wall with shareable photo experiences for consumers. Guests posed for a picture and then "tagged" the image with logos and stencils. Pictures could be sent via email, printed, or shared over social channels.
The Arcade Powered by PayPal offered nostalgic trade experiences, with classic games like Pac-Man, Pinball, and Wack-a-Mole. Festival attendees were invited to play games free of charge, and their ticket earnings could be exchanged for various prizes such as emoji rings and a GoPro camera.
Sponsor HP showcased an attendee-powered color wall inside the Lab. Using the brand's technology, the wall would change colors in time for a selfie taken with a laptop. The activation was produced by Infinity Marketing Team.
HP also showed off its technology in a separate lounge. The activation gave guests the chance to create custom temporary tattoos using Sprout by HP technology.
Clif Bar also had an area filled with postcards for guests to color in. The postcards featured drawings made by Chicago artist Shawn Smith.
