A Slogan and Insignia

New York's Robin Hood Foundation, which hosts one of the largest and most successful benefits in the city, tapped contacts at DC Comics to help create a superhero theme for its 2011 gala. The planning and design team created an emblem and slogan—"the forces of good are gathering"—that marked the night's invite and main cocktail area.
Photo: Keith Sirchio for BizBash
Moody Lighting

Columbia Pictures washed the first floor of the Hollywood Roosevelt Hotel with green-hued lighting to give the space a glowing, moody look for the Los Angeles premiere of The Green Hornet in January 2011.
Photo: Line 8 Photography. All Rights Reserved.
Superhuman Activities

To make the guests at the Los Angeles premiere of The Amazing Spider-Man premiere feel like superheroes, Sony Pictures erected a climbing wall inside the party.
Photo: Line 8 Photography. All Rights Reserved.