French bakery Pitchoun opened in downtown Los Angeles in May. It includes what it bills as the city’s largest living wall at a soaring 80 feet high. The venue serves the likes of artisan bread and homemade pastries, as well as French soups and salads, from native French owners Frédéric and Fabienne Soulies's family’s traditional recipes. There's room for about 50 people for a seated event indoors, or about double that for a reception. Outdoors, there's room for 40 seated guests.
Two Oceans Wine hosted a relaunch party at Polson Pier's Solarium in Toronto on June 18. Organized by Your Brand Integrated Marketing Communications, the event had a bar with a 30-foot moving projection that showcased moving water and the wine brand's logo.
A different kind of bar was an attraction at the television company's recent campaign. Produced by the Michael Alan Group, the activation set up candy bars in New York at 12 media agencies. Employees were invited to grab plastic jars and fill them up with candies including Junior Mints and Sour Patch Kids for an afternoon break.
Guests could play on a colorful hopscotch grid at the Sunglass Hut Summer Block Party Miami in 2012, which marked the opening of a Sunglass Hut in Miami Beach.
Ping-pong shouldn't be limited to basements. At a match set up at Ocean Drive's Sun Covered Pool Party during Mercedes-Benz Fashion Week Swim in Miami, sponsor PopChips covered the table to promote one of its flavors.
An early summer event launching new flavors of Svedka vodka in Beverly Hills had several lawn games for guests, including lawn-bowling stations featuring prop bottles of the product.
