Derek Zoolander Center for People Who Don’t Age Good

Produced by MKG in collaboration with Night Agency and public relations firm Sunshine Sachs, the invitation-only ribbon-cutting featured a small army of male models dressed as various iterations of Derek Zoolander. At once cheeky and irreverent, the kooky presentation required the temporary closing of the right-hand turning lane on Eighth Avenue at 14th Street to accommodate guests and photographers.
Photo: Craig Barritt/Getty Images for Kiehl's