American Express celebrated its first N.F.L. team sponsorship, with the Seattle Seahawks, with a pregame activation before the team’s game against the Carolina Panthers on October 18. Dubbed American Express Hawks Island, the activation took place on a 200-foot barge on Puget Sound and had Astroturf flooring and decor in the team’s colors.
Activities at American Express's October event included cornhole games as well as a surprise performance by the band Everclear.
Sports Illustrated and Go RVing produced a 10-city tour of college football towns across the country. The activities included a virtual quarterback simulator, appearances by former college football stars, local chefs cooking tailgate fare, and games. Fans could also pose in a photo booth that inserted them onto a Sports Illustrated cover.
