новые идеи

March 11, 2016
Playful Details: Grammys
Playful Details: Grammys

Lucian Grainge's artist showcase, presented by American Airlines and Citi, took over the Theatre at Ace Hotel Downtown Los Angeles during Grammy week. Branded kids' toys topped tables.

Photo: Lester Cohen/Getty Images
Playful Details: Oscars
Playful Details: Oscars

At the Elton John AIDS Foundation Oscars after-party, a dessert display included espresso milkshakes topped with mini doughnuts threaded through straws. 

Photo: Alesandra Dubin
Residence Inn's "Extra Day Your Way" Promotion
Residence Inn's 'Extra Day Your Way' Promotion

Guests could call friends and family members in a "calling pod," outfitted with a plush seating area and a phone.

Photo: Diane Bondareff/AP Images for Residence Inn
4. Sneakers
4. Sneakers
At the Adidas-hosted private event during the N.B.A.'s All-Star Weekend, Night Vision Entertainment incorporated the footwear brand's white-on-white Adidas Superstar shoes into a spiral-like chandelier. To hang the footwear, producers attached suspension cords to laces that were tied around the bottom of the shoes.
Photo: Kayla Hernandez for BizBash
Also at the Skyy and Sea event, guests could spin a prize wheel to win items like a hat, a bikini, or sunglasses. The pointers on the wheel were made from empty Skyy bottles.
Also at the Skyy and Sea event, guests could spin a prize wheel to win items like a hat, a bikini, or sunglasses. The pointers on the wheel were made from empty Skyy bottles.
Photo: Lauren Matthews/Bizbash
During the 2010 Super Bowl, Bridgestone stacked its tires to create highboys at the ESPN the Magazine Next Big Weekend party.
During the 2010 Super Bowl, Bridgestone stacked its tires to create highboys at the ESPN the Magazine Next Big Weekend party.
Photo: Tony Brown/imijphoto.com for BizBash
ArtHampton's Jackson Pollock Centennial
ArtHampton's Jackson Pollock Centennial
On July 13, ArtHamptons celebrated the centennial of Jackson Pollock's birth—and raised funds for the Jackson Pollock Lee Krasner Study House—with an event that included a performance art installation of a couple getting paint thrown at them.
Photo: Michael Heller
At Barbra Streisand's recent fund-raiser for the Cedars-Sinai Women's Heart Center in Malibu, guests helped themselves to a raw fruit and veggie bar. In place of a tablecloth, organizers used a quilt to match the vintage-inspired aesthetic of the event.
At Barbra Streisand's recent fund-raiser for the Cedars-Sinai Women's Heart Center in Malibu, guests helped themselves to a raw fruit and veggie bar. In place of a tablecloth, organizers used a quilt to match the vintage-inspired aesthetic of the event.
Photo: Alex J. Berliner/ABImages
Markus Daly Ryan produced Univision's Deportes launch in New York, where picnic tables formed the bulk of the seating and found lumber was turned into cocktail tables for a neighborhood-block-party feel.
Markus Daly Ryan produced Univision's Deportes launch in New York, where picnic tables formed the bulk of the seating and found lumber was turned into cocktail tables for a neighborhood-block-party feel.
Photo: Brian Ach/AP Images for Univision
For the picnic-inspired Absolut Orient Apple launch party in New York last summer, organizers covered the floor of the indoor venue with sod, and brought in live trees and wooden barrels filled with thousands of apples.
For the picnic-inspired Absolut Orient Apple launch party in New York last summer, organizers covered the floor of the indoor venue with sod, and brought in live trees and wooden barrels filled with thousands of apples.
Photo: Gustavo Campos
Another footwear brand also used market stalls to display its wares. In July 2011, Havaianas launched a pop-up shop in Los Angeles where a make-your-own flip-flops station resembled a fruit stand, complete with baskets and colorful accents.
Another footwear brand also used market stalls to display its wares. In July 2011, Havaianas launched a pop-up shop in Los Angeles where a make-your-own flip-flops station resembled a fruit stand, complete with baskets and colorful accents.
Photo: BizBash
Catering and Decor To Go
Catering and Decor To Go

For game-day catering, Shake Shack is offering the Big Game Shack Pack with 10 ShackBurgers, two pints of custard, and a piece of portable entertainment: a limited-edition Shake Shack mini football. The package is available for $50 at nearly all Shake Shack locations.

Photo: Liz Clayman
ESPN the Party
ESPN the Party

A photo activation from Mercedes-Benz let guests pose in front of a model vehicle and a backdrop featuring San Francisco's iconic Golden Gate Bridge.

Photo: Line 8 Photography. All rights reserved
A real working fountain in the center of the space included water that danced in choreographed programming.
A real working fountain in the center of the space included water that danced in choreographed programming.
Photo: Sean Twomey/2me Studios
Vintage pinball games were fanned out in an arcade section of the party space.
Vintage pinball games were fanned out in an arcade section of the party space.
Photo: Sean Twomey/2me Studios
A doughnut wall from Hollywood Candy Girls was marked with signage that read 'Eat Better.'
A doughnut wall from Hollywood Candy Girls was marked with signage that read "Eat Better."
Photo: Michael Simon
At the reception desk facing the elevator, three 'judges' scored guests as they arrived.
At the reception desk facing the elevator, three "judges" scored guests as they arrived.
Photo: Victor Castro
Signage from event sponsor Browns Shoes decorated the dance floor at Fashion Magazine's 35th anniversary event.
Signage from event sponsor Browns Shoes decorated the dance floor at Fashion Magazine's 35th anniversary event.
Photo: Kevin Gonsalves Photography
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