HBO’s Golden Globes party had a "winter garden” theme that showed up in all-white flowers as well as projections and linens.
The ninth annual Women in Film Pre-Oscar Cocktail Party at Hyde Sunset Kitchen & Cocktails included product displays from sponsor M.A.C Cosmetics alongside arrangements of all-white flowers.
For the Oscars Governors Ball, Mark’s Garden used 10,000 white flowers, including calla lilies, gardenias, ranunculus, phalaenopsis orchids, and succulents.
The Recording Academy's official Grammy after-party for 5,000, known as the Grammy Celebration, had a candy land theme. The "Grammy Land" bash had whimsical, youthful details, like rainbow suckers tucked into tabletop centerpieces.
Lucian Grainge's artist showcase, presented by American Airlines and Citi, took over the Theatre at Ace Hotel Downtown Los Angeles during Grammy week. Branded kids' toys topped tables.
At the Elton John AIDS Foundation Oscars after-party, a dessert display included espresso milkshakes topped with mini doughnuts threaded through straws.
People magazine and the Entertainment Industry Foundation’s official Screen Actors Guild Awards gala got a 1920s Hollywood theme. Decorating the party space were images from commercial artist of the period Batiste Madelna, as well as portraits from glamour photographer George Hurell.
This year’s Governors Ball had a retro look inspired by the caricature-covered walls of Sardi’s and Brown Derby restaurants. Decor for the night included more than 170 commissioned black and white drawings of current and historic Hollywood stars.
Rolex’s greenroom at the Oscars, designed by Rolex and produced by Event Eleven, was meant to mimic the look and feel of a private Hollywood manse from the 20th century. Details included walnut wood, beige leather, and Venetian stucco.
At Fox’s annual Golden Globes party, the look was influenced by the Art Deco period, with residential-style details such as wraparound sofas in neutral tones and chevron-patterned area rugs.
At the 21st annual Critics' Choice Awards at Barker Hangar in Santa Monica, silver sequined linens from La Tavola added glitzy pop to tables.
Despite its earth-toned color palette, Global Green's Oscar party had a subtle shine with seafoam green sequined tabletops.
At Global Green’s annual Oscar event, marquee-style lettering spelled out the organization’s name.
Vanity Fair's famous Oscar party, held in Beverly Hills for the second year in a row, had the publication's name spelled out in marquee letters. The magazine's Social Club setup in Culver City also included the same decor element.
At the Oscars Governors Ball, marquee lettering served as a backdrop for an understated bar.
Glamour magazine and Facebook are planning a series of live events to reach young women this election season. The initiative was announced at a launch party that took place in March at the P.O.V. Lounge at W Washington, D.C., hotel. Donkeys, elephants, and the Glamour and Facebook logos were emblazoned on the lemons and limes used to garnish drinks.
