NBA

March 16, 2016
Mountain Dew Court Vision
Mountain Dew Court Vision
For Mountain Dew's interactive virtual reality art experience in downtown Toronto, players such as Isaiah Thomas had the opportunity to paint in 3-D using Tilt Brush app while having a 360-degree view of their artwork. The activation was the first time the public could test out the Google app.
Photo: Dale Wilcox/AP Images for Mountain Dew
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Sport Beach ran for four days during the Cannes Lions Festival of Creativity in June in Cannes, France.
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In the music room, hundreds of mylar balloons were strung across the ceiling and along the walls to create an elegant yet festive cocktail party atmosphere. The chandelier and wall and curtain treatments were preexisting elements, while all furniture was brought in.
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See Inside Sport Beach—The Game-Raising Activation That Had Everyone Talking at Cannes Lions
Stagwell's buzzy experience returned for a third year, its biggest build yet.
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Spanning several rooms of the Mercer Labs Museum of Art and Technology in New York City, a recent Don Julio experience allowed visitors to step inside tech-driven installations that were powered by cinematic projections, 4D spatial audio, and evocative scents like the warm aromas of roasted agave and rich oak. See more: See Inside This High-Tech, Multisensory Experience from Don Julio
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Hennessy returned to Gov Ball with its revamped Hennessy Highline. Festivalgoers stopped by for live mural paintings, DJ sets between performances, custom photo ops, and an interactive claw machine where fans lined up for a shot at exclusive Hennessy premiums, as well as cocktails like the Henny-Rita, Hennessy Berry Mojito, and Hennessy Pineapple. See more: Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
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