Post-show, guests lined up to enter the Balmain for H&M pop-up shop that had been erected in the basement of 23 Wall Street. While the upstairs had been completely made over, the pop-up space remained largely raw.
Photo: Sam Deitch/BFA.com
Following the fashion show, guests were given entry bracelets to the pop-up shop built behind the performance stage where they could purchase the collection nearly three weeks before it goes on sale to the public on November 6. The stark, black-and-white setup was straightforward and industrial, with large clothes racks displaying the wares and dozens of fluorescent light tubes hung overhead.
Photo: Jim Shi
Product launches and press previews for beauty products have historically been dominated by clean, all-white decor, allowing colorful product packaging to take center stage. At a February 21 brunch for L'Oréal, designer and producer Joe Moller added subtle branding to the setup on the Viceroy Miami's outdoor terrace, adding L'Oréal lettering to the backs of chairs and using shallow gold vases filled with products as tabletop centerpieces.
Photo: Joe Moller
